Funny Breastfeeding Memories

Here our Emma-Jane mums give us an insight into the funnier side of breastfeeding

• I was using a breast  pump once, when a man asked me if I was making cheese! I thought he was joking and laughed!  I have since found a site on the internet where they actually sell cheese made from breast milk.
• I was sitting with friends in a park in Leicester breastfeeding my baby, when a man rode by on a bike.  He stared so hard, he wobbled like mad and fell off!  Boy, did we laugh!!
• When I was suffering from cracked nipples I was desperate for some relief and tried an old wives remedy.  I chilled a few large cabbage leaves in the fridge and then lay them on my nipples.  For a couple of seconds it felt great but the leaking milk soon mingled with the warm leaves….and it smelt terrible like rotting veg.
• By baby number three I could answer the door to the postman whilst feeding, managing a toddler hanging off my leg and being the phone – now that’s what I call multi-tasking!
• The inevitable embarrassing leakage patches and having to rush home to change while desperately shoving toilet roll in my bra to limit further damage and searching for something to cover up
• Standing under the hand dryer in the ladies to ‘resolve’ the wet patch
• Being bitten my baby – now that’s painful and also indicated to me that it was time to move on from breastfeeding
• Not funny but poignant..all of my final feeds have been a middle of the night feed when the house has been silent, the world is calm and it’s just me and my baby enjoying our last feed together in the rocking chair
• Breastfeeding memory – feeling my breasts at every feed to try and remember which side to start
• Feeding in front of my dad and actually my father in law and feeling quite natural about getting my breasts out – but the thoughts of doing that now fills me with utter horror.
• Your breasts feel  like a milking cows udder when utilizing an electric pump and the shape your nipples stretch to has to be seen to be believed
• Walking around with my arms encircled in front of me when making the move to bottle feeds – the thought of anyone bumping into my tender, swollen and extremely sensitive breasts during those initial days bordered frightening - talk about defining your personal space!
• Being shown the size of my friend’s breasts and asked if that was normal as they’d grown to gigantic proportions during pregnancy – I had to be honest as say they were the biggest pair I’d ever seen

 
 

Launch of our dainty new 451 nursing bra

It’s been a busy year at Emma-Jane Maternity as we continue to introduce new lines to our award winning product range.  Our latest new arrival is the 451 nursing bra, a smooth bra with dainty spots, available in either black or white.

Priced at £25.00, it's available in sizes UK32-38 B/C D/DD E/F.

As with all Emma-Jane bras, the 451 gives a smooth and comfortable fit.  For extra support each cup is made with two layers of fabric, and is lined with organic pure cotton for added luxury.

Each cup opens individually so when one cup is open the other continues to give support.  The four back eyes allow adjustment as a woman’s body changes shape post pregnancy, and the bra extender 586 can also be used to increase the length of the bra.

Emma-Jane designer Freda Scholey said, “This lovely soft bra is very comforting against the skin, whilst being practical and supportive.  It’s not just our children we want to wrap in cotton wool, sometimes it’s ourselves too, especially in the months after delivery when a women is bonding with her child.  Clothing is an important part of how we feel about ourselves, which is something we really recognise at Emma-Jane when we’re designing and choosing fabrics.”

Emma-Jane Maternity launches pretty new nursing bra

At Emma-Jane Maternity, we understand that while support and comfort are essential when breastfeeding, women still want to feel feminine.  So we've added to our existing range with the launch of the pretty 429 style. 

The 429 bra is black with delicate white lace flowers over the cups, which are lined with 100% cotton fabric.  It is available in sizes UK 32-38 B-G and retails at £25.00.

Two layers of fabric and straps with restricted stretch provide additional support for larger sizes.

As with all Emma-Jane nursing bras, each cup has a clip that allows for quick and easy access to breastfeeding, and opens up individually, so when one is open, the other continues to give support.  Four rows of back eyes allow the bra to grow as a woman’s shape changes during pregnancy, and it can also be used with bra extenders.

Emma-Jane designer Freda Scholey said, “As we go into the Christmas party season breastfeeding women still want to feel good about what’s under their clothes as well as on top. The 429 style provides practical, sexy femininity.”

Emma-Jane Celebrates 500,000 Sales

We're all celebrating at Emma-Jane after sales of our 428 style nursing bra hit half a million.   One of the most popular products in our range, this pretty, comfortable and supportive bra is multi award winning, having picked up several accolades as well as being widely recommended across online review sites. 

The design gives breastfeeding women support and ensures they feel feminine whilst feeding.  From a practical perspective, the cups are made from 100% cotton, which is soft yet strong, and the undercups are made from two layers of fabric, giving it extra support for ladies requiring larger sizes. 

Additional support and control comes from the restricted stretch in the elastane sides and bra straps.  Clips on the cups give quick and easy access for breastfeeding and each cup opens individually, so one cup can continue to offer support whilst the other allows for feeding. 

Available in sizes UK 32-40 B-J (EU 70-90 B-J).

Win an Emma-Jane maternity swimsuit!

As we post this, Team GB is in third place in the medal's table, with 17 gold, 11 silver and 11 bronze medals.  Like most of the nation, we're swept up in Olympic fever and to celebrate are giving away two of our maternity swimsuits. Available in both black and purple, in sizes UK 10-20, it has a striking criss cross strap and is great for expectant mums looking to exercise in the pool.

To win one of our lovely swimsuits, just answer this question:

How many medals did swimmer Rebecca Adlington win during the 2012 London Olympics?

Please send your answer to michelle@peekaboocoms.co.uk

Love Yourself - Valentine's Day - A whole new you

Due to a technical glitch, this post was meant to go out yesterday. But it's just as relevant today. Because it's all about loving the new you - even if you're not quite sure of who you are anymore. This is the culmination of our Valentine's Day Love Yourself campaign. If you haven't been following it, read back over the last two weeks worth of posts for plenty of reasons why mums-to-be and new mums should love themselves.

So today we wish everyone a very happy Valentine's Day. And while you are sending out cards, kisses, cuddles and love to the special people in your life, don't forget to Love Yourself too.

Day 13 - A whole new you
It is impossible to understand how your life changes once you've had a baby until you've had one. Many people say it won't change them. And perhaps it won't. But they'll be the exception rather than the rule. For most women, becoming a mother changes everything.

It's not just the changes in your body or how often you can go out. It's not just that your friends change, as do your holidays. It's not just your career, which often gets put on hold or stopped altogether.  It's not just how your relationship with your partner gets altered. What really changes most is you.

You realise that you see the world through different eyes. Those things discussed on the news about schooling and health care now mean something. You understand the importance of having a network of friends and family so much more. You feel fear like you've never known before and joy beyond anything you could have previously imagined. You sacrifice so much because you want to be the best mum you can, to the extent that you completely lose sight of who you originally were. That pre-mummy person becomes a distant memory.

The thing is, having a baby gives you the opportunity to become a whole new you. It's virtually impossible to stay the person you were. But it is important to hold onto some of the things that made you what you are. Don't lose all of your former self. Don't feel guilty about doing something for you. Do use this life changing time to redefine who you want to be. Don't be afraid to try something new. Be confident, even if you don't feel it.  Realise that you are changed and embrace the change. Love the person you have become.

It's your last chance to leave us a comment (we'd love to hear how motherhood has changed you) or Like Us on Facebook to be entered into our draw to win these fab choccies. We'll announce the winner tomorrow.

Love yourself - day 12 - Relationships



We're almost there - just two days to go until you're swamped in flowers and jewels and chocolate from your beloved, with a lavish night out at an expensive restaurant. Or possibly not. Perhaps just a quiet night in front of the telly with a mug of cocoa and the gift of a him doing the night feed. In today's Emma-Jane Valentine's Day Love Yourself post, we're looking at relationships.

Day 12 - Loving yourself, loving your man
Before you had a baby, you were Alice and Bob (or insert your own names here). Two individuals in love. Then along comes a baby. And all of a sudden things change.

All those kisses and cuddles you used to give to him, now get doled out on the baby. You stop talking about whether to go to Fiji or Barbados for your next holiday, and instead discuss the contents of this morning's nappy. Sleep is infinitely more appealing than sex. You start to resent that it's always you who has to pack the change bag and that it's you who never gets to leave the house while he heads out the door to work in the morning. You actually consider smothering him with a pillow when he merrily snores through the baby crying - again.

Before you know it, you start to wonder if you even love each other anymore. You realise that you've become a resentful nag who looks like a frump and you wouldn't be surprised if he was off chasing secretaries at the office, because what the hell would he see in you right now? And quite frankly, you're not even sure you care. But you do and you feel rubbish about it.

You blame yourself (well you also blame him but deep down you blame yourself). You start to think if only I looked better. If only we could go back to what we used to be like. I wish we could communicate more. And you once again beat yourself up about where you're going wrong. Worst of all, you think it's just you two that are having these problems while all those other smug, married parents are blissfully happy.

They're not. Almost every couple goes through a massive period of readjustment after a baby is born. Each of them is a new person (more on this subject tomorrow). They have new roles. And they're trying to figure out how to overlay these two new roles onto their existing selves. It takes a while. A long while. The key is to communicate. That can be much harder than it sounds. After months of sniping about whose turn it is to get up in the morning, you've probably forgotten how to just talk like you used.

So practice, whenever you can. Try to get out as a couple regularly - or simply spend an evening playing a board game and chatting over a glass of wine at home. You need to learn to love him in his new role. And you need to learn to love yourself in your new role. Give it time. Most importantly though, you need to realise that this is normal. Believe in yourself and you as a couple and it will be alright in the end.

Just in case you need something to nibble on while spending a romantic evening talking to your partner on Valentine's Day, leave us a comment below on how having a baby has affected your relationship or Like Us on Facebook, to be entered into our draw.

Love Yourself - Day 11 - That stubborn baby weight

We want mums to love themselves this Valentine's Day - and today's subject is probably one of the biggest reasons mums feel bad about themselves.

Day 11 - Shifting that stubborn baby weight
According to the experts at BabyCentre the average mums can expect to be 12.5kg (27.6lbs) heavier by the time they're due to give birth. Once you've had the baby, you should lose most of that weight and have about 4kgs of extra fat stored to give you energy for breastfeeding. So in theory, once you've stopped breastfeeding, those extra kilograms should disappear.

But as most mums know, shifting those last few stubborn pounds is no piece of cake (indeed, that's what might have caused those extra pounds). And in the first few months of motherhood, eating a healthy balanced diet is important - but so is being able to say, 'I deserve a biscuit with my tea while I'm breastfeeding thank you very much. I had a baby you know.'

But there comes a time when you've stopped breastfeeding and your baby's first birthday is approaching and you still aren't back into those pre-pregnancy jeans. And that's when you start beating yourself up, thinking, 'I really should be back to normal by now.'

Firstly - it does take your body about nine months to recover fully from effects of pregnancy and birth. Secondly, many babies only start to sleep through the night at around nine months (we know the books say six weeks but in the real world, it's often a lot longer). Third - you've spent nine to twelve months having to get your head around a million new things that you had no idea about before. Like when to wean and what is safe to give them. Whether something is sterilised properly. How to change nappies with one hand. How to drink a cup of tea that is stone cold. How to get out of the house in under an hour and only one bag. All the words to the Wheels on the Bus....

You see. You've been busy. So the fact that you're still carrying a bit of extra weight is ok. Really. If it's bothering you, then swap those biscuits for an apple and go for a power walk with your baby in his buggy. But don't put pressure on yourself to look perfect. There will come a day when you have the strength and desire and will power to return to your former self. Or you many never manage to. Doesn't matter. As long as you're healthy, all is well. Learn to love your new self.

And while we know this prize isn't exactly going to help shift that baby weight, the occasional treat is just fine. So if you fancy being in with a shot of winning these chocolates, simply leave us a comment or Like Us on Facebook to be entered into the draw.

Love yourself - day 10 - Sleep deprivation

Well if you've missed it so far, we're counting down the days till Valentine's Day by giving all you mums and mums-to-be a daily reason why you should Love Yourself.

Day 10 - Sleep deprivation
Most people think a lack of sleep only starts once the baby arrives. Wrong. During the last trimester of pregnancy, many women find it difficult to get comfortable enough to get a full night's sleep. Then there is the physical exhaustion and loss of sleep during the birth process (check out day 7 for more on that). And then there are the repeated broken nights as you wake to feed your baby. Or try to settle an uncomfortable baby.

We found this information on About.com that shows the impact sleep deprivation has on a person over time:

Night 1. Most people are capable of going without sleep for a night. The experience is tolerable if uncomfortable.
Night 2. The urge to sleep is much stronger, particularly between 3-5 a.m., when the body temperature is at its lowest.
Night 3. Tasks requiring sustained attention and mental calculations become seriously impaired. This is particularly the case if the task is repetitious and boring. Again, the early hours are the most crucial to needing sleep.
Night 4. From this night onwards, periods of micro-sleep occur. People stop what they are doing and stare into space for up to three seconds. The end of micro-sleep is accompanied by a return to full awareness. Confusion, irritability, misperception and the 'hat phenomenon' occur. In this, a tightening around the head is felt as though a hat too small for the head is being worn.
Night 5. On top of the effects previously mentioned, delusions (false beliefs) may be experienced. Intellectual and problem-solving abilities are largely unimpaired.
Night 6. Symptoms of depersonalization occur and a clear sense of identity is lost. This is called sleep deprivation psychosis.

Now most mothers manage to get some sleep so it's highly unlikely they'd go for 6 full days without sleep, but the relentlessness of months of broken nights and significantly less rest than you need, adds up. It's not too surprising that mums start to feel irritable, down in the dumps, have low self-esteem and are generally unhappy. But here's the thing: this phase does pass. And remarkably, we can catch up with sleep in a much shorter time than was lost through deprivation.

While you are in this sleep deprived state though, don't be too hard on yourself to be perfect. The fact that you're functioning at all is a good thing. Don't lament your messy house or less than perfect hair or the fact that you have lived on ready meals. Sleep when you can (we recommend a sleep bra if you're breastfeeding) and ignore the rest. You are a sleep deprivation survivor. That's something to be proud of.

If you're suffering from a lack of sleep and need a little pick me up, how about some chocolate? Simply leave us a comment below or Like Us on Facebook and you'll be entered in our draw to win these:

Love yourself - Day 9 - Stretchmarks

Hey mums - When last did you stop and say: 'Wow, I'm amazing!' We bet not often. We bet you're more likely to be finding fault with yourself or feeling guilty about something and saving all that love for your family. Our Love Yourself Valentine's Day campaign is here to remind you to love yourself too.

Day 9 - Stretchmarks
What the heck is there to love about stretchmarks, we hear you cry. Those silvery or red streaks that suddenly appear on your belly or breasts in the late stages of pregnancy. They don't look especially good then and once your belly has shrunk back to its normal size and your breasts aren't straining your bra cups, they add a fetching puckered look to skin.

They take some getting used to don't they?

But you know what? They're normal and they say something really important about you. That prune-like skin and those little tiger-like stripes are the badges mothers get to wear. A badge that says: I've done it. I've created a baby. I've given birth. I've survived the sleep deprivation. I've learnt a million new skills. I know what real love is.

Change the way you look at those lines. They might not be what a vain society equates to perfection, but they represent something so much more beautiful. Love them and love yourself.

How do you feel about your stretchmarks? Tell us below or on Facebook by Liking Us and you'll be entered into a draw to win some scrumptious Valentine's chocolates.

Love yourself - day 8 - Breastfeeding

With just 7 days till Valentine's Day, have you started to Love Yourself yet mums? At Emma-Jane we really want mums to just take five minutes out of giving everyone else kisses and cuddles and love and attention and focus on themselves. Which is why we're giving you one reason every day to love yourself.

Day 8 - Breastfeeding
Breastfeeding is a subject that causes so much angst amongst mums. It's a battleground women seem determined to beat each other up about. Our view is this: Breastfeeding is what your body is designed to do and is best for your baby. And if you can do it, do it. But if for whatever reason you can't, then don't beat yourself up about it. It's just another reason mums sometimes feel like they've failed. And we're trying to get you to Love Yourself remember, not make you feel worse. So to formula feeding mums, be comfortable with your choice and let it go.

That said, we are a company that makes nursing bras - not baby bottles - so we're obviously more in the breastfeeding camp. To the mums who do choose to breastfeed, we applaud you. We know that it isn't always easy and that there'll be days when you want your breasts back to yourself. It can be sore. It can be frustrating. It can be exhausting. And you might feel like giving up. But you don't. You keep persevering. And you do it. And when you look at that plump, healthy, thriving baby, you know that its entirely down to you and the goodness your body produces.  Just another reason to remember why you're awesome.

Our range of nursing bras and tops are designed to give you the comfort and support you need, while feeding your baby - so do check it out.

Tell us about your breastfeeding stories or simply Like Us on Facebook to be entered into our draw to win these Valentines chocolates.

Love Yourself - Day 7 - Post-baby recovery

We're half way through our Love Yourself Valentine's Day campaign in which we're encouraging mums and mums-to-be to cut themselves some slack and give themselves some love.

Day 7 - Recovery after giving birth
Yesterday we covered that topic: giving birth. But what many people don't discuss is what those first 24 hours are like after you've had a baby. Most mums just think about getting that baby out and they'll deal with whatever comes next then. But those first 24 hours are worth considering.

Just after you've given birth, you will be flooded with adrenalin and endorphins. You'll be on a high, despite being absolutely shattered. You might not have slept for 48 hours before but that doesn't mean you're going to nod off once the baby comes out. For a start, you have a baby!! You'll want to stare at him, hold him, stroke his soft skin. Your emotions will be going loop-de-loop and the incredulity of being the proud owner of a small person will start to hit you.

Then there're the practicalities to deal with. Avert your eyes now if you're squeamish. There may be stitching down below that has to happen. You'll be encouraged to try and breastfeed your baby - and you probably won't have a clue how to do it and it's another new thing to learn while you're tired. Your body will ache as though you've just run a marathon. You will bleed and bleed and bleed. You'll be needing some of these for that.

You'll eventually get to have a much needed bath or shower. Finally the exhaustion will start to overcome everything else and you will want to sleep. And luckily, most babies are just as exhausted by the process as you are and will sleep too. But after a few hours, someone will wake you up and tell you that you need to feed your baby. And even though you could still sleep for another 2 days, you get up and start what will become a bleary-eyed 4 hourly ritual.

Do you realise mums just how awesome an achievement all of this is? Do you ever go back and think 'I managed all that'? Never forget how much you did, how your body was able to recover, even if it felt like it never would, and how even though you had to take a crash course in learning a million new skills - you did it! So love yourself.

We think mums deserve a bit of a treat, so if you fancy some chocolates, simply leave us a comment below or Like Us on Facebook to be entered in our draw.

Love yourself - day 6 - Giving birth

Our aim at Emma-Jane is to give mums and mums-to-be the comfort and support they need through their pregnancy and beyond - and not just through our comfortable and supportive product range. Which is why we're running our Love Yourself Valentine's campaign, to remind mums that they need to love themselves too.  And today's topic is a biggie.

Day 6 - Giving birth
Until you have given birth, then is no way of understanding what is involved. Regardless of whether you give birth naturally or have a c-section, the process of going from being pregnant to holding a baby in your arms is nothing short of miraculous.

Giving birth naturally will take every ounce of a woman's strength and determination to get through it. You may breathe the baby calmly out or you could yell and scream and curse your whole way through. You will never work harder than while you're in labour. You have to find reserves of courage and stamina and peace of mind you didn't know you had. For c-section mums, it's no picnic either, particularly the fear of the unknown, the worry that all is not well and the painful tummy afterwards.

It's not how you give birth, but that you've done it. And for that you need to pat yourself heartily on the back.

So for every woman who has given birth and to all those women who will give birth in the future, be proud of this achievement. Love the strength and bravery and calm you have lying within you. And if you ever feel less than in love with yourself, just go back to that day when you gave birth - no matter how it happened - and say 'Well done me'.

To be entered into our draw to win these Valentine's chocolatates, just tell us about how giving birth made you feel or Like Us on Facebook. We'll be announcing the winner on 14 February.

Love yourself day 5 - Back up your back

Yesterday's reason for loving yourself in our Valentines campaign was to love your amazing body. But some parts of your body takes more strain that others. Today we're going to give Backs some love.

Day 5 - Back your back up
It's hard to love your body when it aches. In pregnancy - and often post birth - backache can be a major issue. Whether its general back pain or pelvic girdle pain, there are a bunch of things you can do to prevent or reduce it. You can find some great info here. But one way to ease the back strain is by using a support belt.

The Reenie Belt from Emma-Jane supports the abdomen while at the same time relieves pelvic pain and backache. You can also wear it post birth for lingering back ache. Nearly 1/4 million are sold worldwide every year to expectant mothers and as you can read here, they are a lifesaver to some mums.

So if you're having a hard time feeling loving towards your body because you're in too much pain, get yourself a little support. Then repeat after me: I am woman. I am strong. I deserve a cup of tea and a chocolate biscuit.

Or if you fancy more chocolate than that, leave us a comment or like us on Facebook to be entered into our Valentine's draw to win the chocolates below.



Love yourself - day 4 - Amazing body?

Not sure what our Love Yourself campaign is about? Read the posts from the last three days to catch up. We're celebrating Valentine's Day with mums and mums-to-be by giving 14 reasons why you should love yourself, particularly for those whose confidence has taken a knock.

Day 4 - My amazing body

'I have an amazing body!' It's probably not something you're going to hear many pregnant woman or new mums say. An 'amazing body' normally means a celebrity showing off their bikini-clad curves on a beach in the Med. But every single woman who has given birth has an amazing body.  Just think about what it has done...

It's managed to grow another human being inside it and then (and this is the really clever bit) it knows when that baby needs to come out and your body just gets on with it. Then once that's all over, it returns to normal. Well normal-ish. Sure there may be some wear and tear. But it's worth it for the experience you get from it. A sports car might look better having never been driven, what's the point if you can't get the thrill of the drive?

So when you catch yourself saying 'Urgh, I hate my body' or 'I wish I had a better body' or 'When will my body return to normal?', stop yourself and say instead: 'Well done body. You did good.'

To congratulate your body on being so very clever, you might like give it a few delicious Valentine's chocolates - you deserve them! So be sure to like us on Facebook or leave us a comment below to be entered into our draw to win this Valentine's selection box. To find out how Emma-Jane can support your body throughout your pregnancy and nursing days, visit our website.

Nursing mums: what to wear on Christmas morning

Christmas morning .... you're pulled out of bed at a hideously early hour because the kids want to see if Father Christmas has come and your baby is demanding a feed. Before you know it, the entire extended family is huddling around the tree and you're still in your PJs, getting captured for eternity in photos displaying your 'just got up' look.

Well we have the perfect wardrobe solution for mums who have to get straight out of bed and into pressie opening mode, while feeding their baby and still trying to look respectable.

The Emma-Jane Nursing Lounger (style 836) can be worn as PJs or thrown on and worn as a comfortable lounger. Available in slimming black or Christmassy burgundy, it looks great, is super comfortable and means nursing mums can discretely feed their baby while the family rips open gifts.

 

And this lounger isn't just for Christmas. It will become a staple item that you wear day in and day out, particularly in those early days of motherhood when comfort is key and you have zero time to find an outfit that fits. Friends who pop in to visit won't have to see you in your PJs - they'll just think you look fab.

The Emma-Jane Nursing Lounger retails between £17 - £25. Here are some of our retailers who stock it, so buy it now as a Christmas present to yourself.

http://www.everydaymaternity.com/  
http://www.glowmaternityandbaby.co.uk/
http://www.olivers-baby-care.co.uk/
http://www.more4mums.co.uk/
http://www.envie4u.co.uk/
http://www.expectingmaternity.co.uk/

Don't forget to join us on Facebook

Are you comfortable?

We regularly browse parenting forums to see what mums are chatting about. And one subject keeps on coming up - how to find a comfortable maternity bra.

We know that when you're pregnant, almost everything feels uncomfortable, whether you're trying to bend over, eat more than three bites of food or go to sleep. With a baby pushing up into your ribs and ever-growing breasts adding to the weight, finding a bra that is comfortable could become something of holy grail search.

Everyone is different and no one bra is going to work for everyone. But we do know that our Emma-Jane maternity bras are designed with your comfort in mind. And they regularly get rave reviews for exactly that: Comfort!

For example read these reviews on our Smooth Maternity Bra (pictured above)

Besides the make of bra, the other critical component is getting yourself measured correctly. You can measure yourself but you might find going to a professional will help. Use our size chart to work out your size.

Remember these tips for maximum comfort:

When fitting a maternity bra, ensure you have room to grow by fastening the bra on the tightest hook and eye setting. As your rib cage expands, you can adjust it to give yourself extra room.

Make sure the straps are wide enough to support you without digging in. They shouldn’t be too stretchy.

Ensure the centre seam lies flat against your breast bone and isn’t riding up too high at the back

Make sure that the cups fit snugly and smoothly covering most of the breast with no overflow at the top

To see our full range of maternity bras, go to http://www.emma-jane.com/

Add maternity tights to your Autumn wardrobe - and stay comfortable

You're pregnant. It's turned chilly. And you have a really important meeting at work today that requires you to dress to impress. You've invested in some fab maternity skirts, wrap-around tops and to-die-for boots, but this cool autumn breeze means your legs are going to get cold. The solution: tights.

The problem is that most regular tights either won't fit over your bump or if worn below your bump, simply roll down with embarrassing consequences. Maternity tights are the solution.

Emma-Jane has a range of matenity tights, all of which fit over the bump with expanding waistbands and shaped feet. The top selling style (553) comes in black or natural skin colour, 20 denier with a slight glossy sheen and has a special gusset that supports the bump, without being restrictive. And at just £4 a pair they're definitely worth investing in for comfort at the office.

We also have 40 denier, maternity support tights, footless tights and our supersoft maternity tights which are available in black, chocolate, mid-blue and purple to make a fashion statement!

This is what our customers have said about our tights:
"Very comfortable, perfect, loved them"
"Lovely. I really like the fit."

"I was very pleased to come across these maternity tights as other brands seem so expensive. The tights are very comfortable, and are a good fit. I can imagine that the one size fits all does not work for everyone, but at this kind of price, I was very happy with the product.

And read this review by Sarah Powell from Parentdish:
"The Emma Jane tights are very comfortable indeed, with a good-sized, shaped panel for the bump (I'm still wearing them at 36 weeks), and a lovely smooth feel. The black is properly black, even in colour, and did make my swollen calves feel slimmer and more shapely, which was a real result. They're a very good price too at £5.

I have two small niggles with these tights; one pair did go through at the toe quite quickly, and also some of the elastic snapped at the waistband, though I'm fairly certain that's because I washed them at too high a temperature by mistake. My overall verdict, though, is to definitely give them a go, I think you'll like them."
Or read these reviews on Mumstuff.

So just because you're pregnant, doesn't mean you can't work those fabulous Autumn fashions. Get some tights and strutt your stuff!

Emma-Jane to reveal new range at Kind + Jungend

It's trade show season and at Emma-Jane, we're ready to showcase our four new nursing bra styles starting this week at Kind + Jungend in Cologne.

Like all of our products, the focus of our new items is comfort, support and affordability. Our new range includes:

• Style 361 – one of two new Next Generation seamfree knitted nursing bras, designed for maximum comfort and everyday relaxation at an affordable price point. Available in white, black and skin in  sizes 32 to 38 (fitting cups B – F).

• Style 365 – the second of two Next Generation seamfree knitted nursing bras, with removable foam pads for comfort with excellent fit. Available in white, black and skin in 4 sizes 32 to 38 (fitting cups B – F)

• Style 431 – for larger busts, a beautiful embroidered nursing bra with sizes running from a 32DD – 40K. It includes a choice of three detachable straps – clear, cushioned and stretch – to ensure maximum comfort and support. Available in white.

• Style 442 - a lightly padded t-shirt nursing bra with dainty scalloped edging and embroidered straps, giving a flattering line. Available in black and skin and in 4 sizes 32B - 38F

The new products add to our already extensive maternity wear collection, which includes bras, lingerie, nightwear, swimwear, tops, tights and accessories. Nursery retailers are invited to see the full range at the our stands at:


• Kind + Jungend, Cologne 16th – 19th September

• Baby Show for Trade, Kensington Olympia 10th - 12th October

• Harrogate Nursery Fair, Harrogate International Centre 19th - 20th October

For more information go to http://www.emma-jane.com/ or contact sales@emma-jane.com to place orders.