Emma-Jane Maternity launches pretty new nursing bra

At Emma-Jane Maternity, we understand that while support and comfort are essential when breastfeeding, women still want to feel feminine.  So we've added to our existing range with the launch of the pretty 429 style. 

The 429 bra is black with delicate white lace flowers over the cups, which are lined with 100% cotton fabric.  It is available in sizes UK 32-38 B-G and retails at £25.00.

Two layers of fabric and straps with restricted stretch provide additional support for larger sizes.

As with all Emma-Jane nursing bras, each cup has a clip that allows for quick and easy access to breastfeeding, and opens up individually, so when one is open, the other continues to give support.  Four rows of back eyes allow the bra to grow as a woman’s shape changes during pregnancy, and it can also be used with bra extenders.

Emma-Jane designer Freda Scholey said, “As we go into the Christmas party season breastfeeding women still want to feel good about what’s under their clothes as well as on top. The 429 style provides practical, sexy femininity.”

Emma-Jane Celebrates 500,000 Sales

We're all celebrating at Emma-Jane after sales of our 428 style nursing bra hit half a million.   One of the most popular products in our range, this pretty, comfortable and supportive bra is multi award winning, having picked up several accolades as well as being widely recommended across online review sites. 

The design gives breastfeeding women support and ensures they feel feminine whilst feeding.  From a practical perspective, the cups are made from 100% cotton, which is soft yet strong, and the undercups are made from two layers of fabric, giving it extra support for ladies requiring larger sizes. 

Additional support and control comes from the restricted stretch in the elastane sides and bra straps.  Clips on the cups give quick and easy access for breastfeeding and each cup opens individually, so one cup can continue to offer support whilst the other allows for feeding. 

Available in sizes UK 32-40 B-J (EU 70-90 B-J).

In the news

We do like a bit of publicity. So here's our latest:

Our maternity swimsuit (style 952) was featured in the July issue of Practical Parenting in the swimsuit round up. If you haven't grabbed one yet for summer, get one now! While Everyday Maternity, one of our retailers, is listed in this article, we do have several others too who stock the swimsuit. Check out our list of retailers on our website.

 

And our Nursing Top (style 826) was included in the maternity & nursing round up in Lingerie Buyer. Because the print if very small, we'll tell you what it says:

"To help new mums stay cool in warm summer weather, Emma-Jane has released a multi-purpose nursing top made from ultra soft bamboo, which is fast-drying and has natural anti-bacterial properties. Bamboo also offers natural UV protection and moisture-wicking capabilities to draw moisture away from the skin, helping to keep the wearer cool......"

So if you're heading off somewhere hot this summer, make sure you grab a stash of these.

Don't forget to come and say hi to us on Facebook or follow us on Twitter (@emmajanebras).