Launch of our dainty new 451 nursing bra

It’s been a busy year at Emma-Jane Maternity as we continue to introduce new lines to our award winning product range.  Our latest new arrival is the 451 nursing bra, a smooth bra with dainty spots, available in either black or white.

Priced at £25.00, it's available in sizes UK32-38 B/C D/DD E/F.

As with all Emma-Jane bras, the 451 gives a smooth and comfortable fit.  For extra support each cup is made with two layers of fabric, and is lined with organic pure cotton for added luxury.

Each cup opens individually so when one cup is open the other continues to give support.  The four back eyes allow adjustment as a woman’s body changes shape post pregnancy, and the bra extender 586 can also be used to increase the length of the bra.

Emma-Jane designer Freda Scholey said, “This lovely soft bra is very comforting against the skin, whilst being practical and supportive.  It’s not just our children we want to wrap in cotton wool, sometimes it’s ourselves too, especially in the months after delivery when a women is bonding with her child.  Clothing is an important part of how we feel about ourselves, which is something we really recognise at Emma-Jane when we’re designing and choosing fabrics.”

Emma-Jane Maternity launches pretty new nursing bra

At Emma-Jane Maternity, we understand that while support and comfort are essential when breastfeeding, women still want to feel feminine.  So we've added to our existing range with the launch of the pretty 429 style. 

The 429 bra is black with delicate white lace flowers over the cups, which are lined with 100% cotton fabric.  It is available in sizes UK 32-38 B-G and retails at £25.00.

Two layers of fabric and straps with restricted stretch provide additional support for larger sizes.

As with all Emma-Jane nursing bras, each cup has a clip that allows for quick and easy access to breastfeeding, and opens up individually, so when one is open, the other continues to give support.  Four rows of back eyes allow the bra to grow as a woman’s shape changes during pregnancy, and it can also be used with bra extenders.

Emma-Jane designer Freda Scholey said, “As we go into the Christmas party season breastfeeding women still want to feel good about what’s under their clothes as well as on top. The 429 style provides practical, sexy femininity.”

Emma-Jane Celebrates 500,000 Sales

We're all celebrating at Emma-Jane after sales of our 428 style nursing bra hit half a million.   One of the most popular products in our range, this pretty, comfortable and supportive bra is multi award winning, having picked up several accolades as well as being widely recommended across online review sites. 

The design gives breastfeeding women support and ensures they feel feminine whilst feeding.  From a practical perspective, the cups are made from 100% cotton, which is soft yet strong, and the undercups are made from two layers of fabric, giving it extra support for ladies requiring larger sizes. 

Additional support and control comes from the restricted stretch in the elastane sides and bra straps.  Clips on the cups give quick and easy access for breastfeeding and each cup opens individually, so one cup can continue to offer support whilst the other allows for feeding. 

Available in sizes UK 32-40 B-J (EU 70-90 B-J).

Breastfeeding Awareness Week

Did you know, this week is Breastfeeding Awareness Week . But there's a snag. Like last year there is no Government funding for this initiative. As midwifry services are stretched to near breaking point, SureStart centres where many mums get breastfeeding advice and support being cut, and you have to wonder where mums will turn to for support.

Luckily there are some fantastic organisations in the UK designed to help support breastfeeding mums.

The Association of Breastfeeding Mothers is a voluntary organisation founded in 1979 by a group of mothers experienced in breastfeeding counselling. Members of the ABM are mainly mothers who are breastfeeding or have breastfed their children in the past.  Their website provides some great tips, advice and information about local support groups.  To celebrate this special week they are offering discount to join as well as highlighting lots of local events taking place round the UK.

Bosom Buddies is a website that offers breastfeeding advice and hosts an online chat forum where you can discuss breastfeeding with other mums and professionals.

La Leche League is an international organisation that is passionate about breastfeeding.  It hosts support groups all over the UK and aims to help mothers to breastfeed through mother-to-mother support, encouragement, information and education, and to promote a better understanding, of breastfeeding as an important element in the healthy development of the baby and the mother.

The NHS online is a useful source of information. As well as information, there is also a newsletter you can sign up to and details of local support groups.

NATIONAL HELPLINES

National Breastfeeding Helpline
0300 100 0212

NCT Breastfeeding Helpline
0300 330 0771

La Leche League Helpline
0845 120 2918

Association of Breastfeeding Mothers
08444 122 949

CALLING ALL MUMMY BLOGGERS.....

If you're a blogger, please write a blog post about breastfeeding and send it to michelle@peekaboocoms.co.uk. 

We will host a blog carnival on this blog featuring all the posts. They can be about your experiences with breastfeeding, some tips or advice, your own thoughts on the government cuts, or suggestions for mums wanting to breastfeed about where they can get help from. Whatever you like - as long as it is about breastfeeding. 

If you would like to run a competition on  your blog to raise awareness of Breastfeeding Awareness Week and need a prize, we have a limited number of nursing bras we can give away as prizes. Please contact us on the email address given above to make arrangements.

 And finally....if you are holding any kind of breastfeeding awareness event, please let us know about it either by emailing us or posting a comment below. We will tweet about it, mention it on this blog and put it up on our Facebook page. So please let us know what what you're doing.

Join us in keeping Breastfeeding Awareness Week alive!