Launch of our dainty new 451 nursing bra

It’s been a busy year at Emma-Jane Maternity as we continue to introduce new lines to our award winning product range.  Our latest new arrival is the 451 nursing bra, a smooth bra with dainty spots, available in either black or white.

Priced at £25.00, it's available in sizes UK32-38 B/C D/DD E/F.

As with all Emma-Jane bras, the 451 gives a smooth and comfortable fit.  For extra support each cup is made with two layers of fabric, and is lined with organic pure cotton for added luxury.

Each cup opens individually so when one cup is open the other continues to give support.  The four back eyes allow adjustment as a woman’s body changes shape post pregnancy, and the bra extender 586 can also be used to increase the length of the bra.

Emma-Jane designer Freda Scholey said, “This lovely soft bra is very comforting against the skin, whilst being practical and supportive.  It’s not just our children we want to wrap in cotton wool, sometimes it’s ourselves too, especially in the months after delivery when a women is bonding with her child.  Clothing is an important part of how we feel about ourselves, which is something we really recognise at Emma-Jane when we’re designing and choosing fabrics.”

Introducing our new & elegant maternity support tights

We're really excited to announce the launch of our new maternity support tight, which gives the support of 70 denier tights, with the appearance of a sheer 40 denier.

We know that many expectant mums find it difficult to source good basics that offer quality, support and style but don’t cost a fortune.  Our new, black 552 maternity tights are perfect for wearing with work clothes, for dressing up for special occasions or a night out with friends.

Our chief designer, Freda Scholey, says of the new tights: “New technology means expectant mothers no longer need to wear old fashioned support tights.  The 552 combines both the classic style you’d expect from a sheer tight with the support you need during your pregnancy.”

The black, 40 denier, 552 range is available in sizes medium and large and is priced at £9.00.

Getting a good night's sleep

No-one tells you when you discover you're pregnant, that you're unlikely to get a full night of sleep long before the baby arrives. Sleeping with a bump is uncomfortable, particularly in that last trimester.

And while we can't help with the acid reflux or restless legs, we can make sure that what you wear to bed is mega comfortable. Our maternity PJs are designed to make you rest easy.

We recently sent a pair of our PJs to blogger Kelly, who writes at A Place of My Own. She is due to give birth soon and was in need of something comfortable to sleep in.

Read what she has to say about our PJs here - and here's an extract from her review:

"I love these so much. The fabric is soft, stretchy and oh so comfortable. The trousers go over the bump which is perfect for me as I find anything pressing under or on my bump very painful. The top is fitted and ruched at the side to accommodate my growing tummy. They are black with a pretty lace trim and look very nice indeed. They are so comfortable to sleep in."

Thanks Kelly - glad you liked them and best of luck with the rest of your pregnancy and of course the birth!

P.S. to all other pregnant and nursing mums, don't forget that you can still win one of 25 of our newest nursing bras. Just visit our Facebook page, Like us and you'll find all the details.

Maternity sleepwear - the perfect Christmas gift for pregnant mums

Being pregnant at Christmas time can be hard work. You have to avoid alcohol, stilton and smoked salmon. If you're in the early stages and suffering from morning sickness, the smell of all that rich Christmas food doesn't make for a jolly time, while cooking with a bump can be exhausting. And even if you're just a guest, sitting at a dinner table in your third trimester can be an uncomfortable experience as there's not much room left for Christmas food with a baby pushing against your stomach.

In fact, come the end of Christmas Day, most pregnant women are very, very ready to crawl into bed with a good book.

Which is why the Emma-Jane maternity PJs make a brilliant gift for a pregnant friend, wife or family member. Available in either a nightdress or PJ top and bottom set, the silky soft yet stretchy black viscose fabric features cream lace detailing for a pretty, feminine finish. The deep v-neck makes it easy to breastfeed once the baby arrives - perfect to wear during pregnancy and afterwards. See the PJ set on the catwalk below.

So if you're looking for a Christmas gift that is almost guaranteed to get used immediately, get these! Or get them for yourself - because if you can't join in the cheese and wine on Christmas night, snuggling into bed wearing something comfortable is the next best thing. You can find them at a number of our retailers - see a full list of them here.

Go to our Facebook page and tell us your tips on how to enjoy a pregnant Christmas - and you could win our maternity pjs!

Emma-Jane to reveal new range at Kind + Jungend

It's trade show season and at Emma-Jane, we're ready to showcase our four new nursing bra styles starting this week at Kind + Jungend in Cologne.

Like all of our products, the focus of our new items is comfort, support and affordability. Our new range includes:

• Style 361 – one of two new Next Generation seamfree knitted nursing bras, designed for maximum comfort and everyday relaxation at an affordable price point. Available in white, black and skin in  sizes 32 to 38 (fitting cups B – F).

• Style 365 – the second of two Next Generation seamfree knitted nursing bras, with removable foam pads for comfort with excellent fit. Available in white, black and skin in 4 sizes 32 to 38 (fitting cups B – F)

• Style 431 – for larger busts, a beautiful embroidered nursing bra with sizes running from a 32DD – 40K. It includes a choice of three detachable straps – clear, cushioned and stretch – to ensure maximum comfort and support. Available in white.

• Style 442 - a lightly padded t-shirt nursing bra with dainty scalloped edging and embroidered straps, giving a flattering line. Available in black and skin and in 4 sizes 32B - 38F

The new products add to our already extensive maternity wear collection, which includes bras, lingerie, nightwear, swimwear, tops, tights and accessories. Nursery retailers are invited to see the full range at the our stands at:


• Kind + Jungend, Cologne 16th – 19th September

• Baby Show for Trade, Kensington Olympia 10th - 12th October

• Harrogate Nursery Fair, Harrogate International Centre 19th - 20th October

For more information go to http://www.emma-jane.com/ or contact sales@emma-jane.com to place orders.