Breastfeeding top Tips

In support of UK Breastfeeding Week 2013...

Breastfeeding Top Tips

We interviewed three breastfeeding mums to find out what their top tips are.  We share their top 5 here with you here… 

•       Be prepared for the amount of leakage for the first three months!  Never leave the house without a supply of breast pads.

•        You will need at least two or three maternity bras, preferably cotton for comfort - it’s good to have spares while one is in the wash!

•  Choose bras which have a bit of spare room to accommodate breast pads and changes in breast size between feeds. 

•          Wired bras can cause the milk ducts to become blocked as your milk comes in. You need a bra with soft, giving fabric that also provides support. 

•          A welldesigned maternity bra is the best way to support your breasts comfortably and preserve your shape.

•          Choose specially designed maternity bras with good support, including when one cup is open for feeding, the other should continue to provide comfortable support.   A good maternity bra allows you to feed easily and discreetly.

•        The best time to buy your bras is during the 36th week of pregnancy 

•          When you think you have less milk, let your baby feed more often to stimulate the milk flow

•          Don’t be shy or embarrassed to ask for help,  ask at your clinic, your health visitor or find a support group

•          Follow your heart. Don’t worry about what other people think or their opinions.  Do what is right for your baby

 

Launch of our dainty new 451 nursing bra

It’s been a busy year at Emma-Jane Maternity as we continue to introduce new lines to our award winning product range.  Our latest new arrival is the 451 nursing bra, a smooth bra with dainty spots, available in either black or white.

Priced at £25.00, it's available in sizes UK32-38 B/C D/DD E/F.

As with all Emma-Jane bras, the 451 gives a smooth and comfortable fit.  For extra support each cup is made with two layers of fabric, and is lined with organic pure cotton for added luxury.

Each cup opens individually so when one cup is open the other continues to give support.  The four back eyes allow adjustment as a woman’s body changes shape post pregnancy, and the bra extender 586 can also be used to increase the length of the bra.

Emma-Jane designer Freda Scholey said, “This lovely soft bra is very comforting against the skin, whilst being practical and supportive.  It’s not just our children we want to wrap in cotton wool, sometimes it’s ourselves too, especially in the months after delivery when a women is bonding with her child.  Clothing is an important part of how we feel about ourselves, which is something we really recognise at Emma-Jane when we’re designing and choosing fabrics.”

Emma-Jane Maternity launches pretty new nursing bra

At Emma-Jane Maternity, we understand that while support and comfort are essential when breastfeeding, women still want to feel feminine.  So we've added to our existing range with the launch of the pretty 429 style. 

The 429 bra is black with delicate white lace flowers over the cups, which are lined with 100% cotton fabric.  It is available in sizes UK 32-38 B-G and retails at £25.00.

Two layers of fabric and straps with restricted stretch provide additional support for larger sizes.

As with all Emma-Jane nursing bras, each cup has a clip that allows for quick and easy access to breastfeeding, and opens up individually, so when one is open, the other continues to give support.  Four rows of back eyes allow the bra to grow as a woman’s shape changes during pregnancy, and it can also be used with bra extenders.

Emma-Jane designer Freda Scholey said, “As we go into the Christmas party season breastfeeding women still want to feel good about what’s under their clothes as well as on top. The 429 style provides practical, sexy femininity.”

Emma-Jane Celebrates 500,000 Sales

We're all celebrating at Emma-Jane after sales of our 428 style nursing bra hit half a million.   One of the most popular products in our range, this pretty, comfortable and supportive bra is multi award winning, having picked up several accolades as well as being widely recommended across online review sites. 

The design gives breastfeeding women support and ensures they feel feminine whilst feeding.  From a practical perspective, the cups are made from 100% cotton, which is soft yet strong, and the undercups are made from two layers of fabric, giving it extra support for ladies requiring larger sizes. 

Additional support and control comes from the restricted stretch in the elastane sides and bra straps.  Clips on the cups give quick and easy access for breastfeeding and each cup opens individually, so one cup can continue to offer support whilst the other allows for feeding. 

Available in sizes UK 32-40 B-J (EU 70-90 B-J).

Emma-Jane Scoops Second Industry Gold Award

We are delighted, double-gold award winners, having scooped Gold in this month’s Mother & Baby awards - just a month after Pregnancy and Birth magazine also awarded us the top spot.

Emma-Jane's Next Generation Nursing Bra is the best product for breastfeeding according to mums who awarded it gold in this year’s Mother & Baby magazine awards. The gongs are completely independently tested and rated by mums who provide feedback to decide which brand deserves gold, silver or bronze awards.

John White, our sales director, said: “We are utterly delighted to have taken the top spot in the breastfeeding category.  All of the feedback we’ve received from mums about our Next Generation nursing bras confirms they are exceptionally comfortable during both pregnancy and breastfeeding.  And in tough economic times, a bra that delivers great comfort along with good value is going to be a winner.”

The Next Generation seamfree bras deliver value in three ways: the low price; the fact that it can be used as a maternity and a nursing bra; and with the single cup size that fits from B to F as breasts change mums don’t need to spend a fortune on different size bras.

The Next Generation bras are available in a choice of white, black or skin colours and come in four sizes to fit sizes 32–38 B-F. Style 361 has a recommended retail price of just £10, while style 365 which offers removable foam pads for comfort with excellent fit retails at £16. Both styles are available from Emma-Jane retailers. Go to www.emma-jane.com for more details.