Emma-Jane Maternity on-trend with the launch of our new 362 maternity/nursing bra

With bright bold colours coming off the catwalks, the introduction of our Blue or Fuschia 362 nursing bra is bang on trend.

The 362 is an extension of our Next Generation Range, which are seamfree to give an extra comfortable fit, and designed to grow with mothers during pregnancy.  This pretty bra has a ruched centre, and a soft knitted underband for extra comfort.

For improved support, the shoulder straps have restricted stretch, and each cup has a clip that allows quick and easy access for breastfeeding.  Each cup also opens individually for feeding so the other continues to provide support.  The four back eyes allow for full adjustment as a woman’s body shape changes during pregnancy.

It is available in sizes UK 34-38 and has one cup size (fits B-F cups).  Priced at £14.

Emma-Jane Celebrates 500,000 Sales

We're all celebrating at Emma-Jane after sales of our 428 style nursing bra hit half a million.   One of the most popular products in our range, this pretty, comfortable and supportive bra is multi award winning, having picked up several accolades as well as being widely recommended across online review sites. 

The design gives breastfeeding women support and ensures they feel feminine whilst feeding.  From a practical perspective, the cups are made from 100% cotton, which is soft yet strong, and the undercups are made from two layers of fabric, giving it extra support for ladies requiring larger sizes. 

Additional support and control comes from the restricted stretch in the elastane sides and bra straps.  Clips on the cups give quick and easy access for breastfeeding and each cup opens individually, so one cup can continue to offer support whilst the other allows for feeding. 

Available in sizes UK 32-40 B-J (EU 70-90 B-J).

Breastfeeding in summer - how to stay cool

  

Breastfeeding in summer can be hot work, but mums can stay cool with our multi-purpose nursing top (style 826) made from ultra soft bamboo.

Bamboo is fast drying and has natural anti-bacterial properties, natural UV protection and moisture-wicking capabilities to draw moisture away from the skin, which make these tops brilliant for keeping cool while clutching a warm bundle to your chest.

The tops can be worn as outerwear, layered under clothes, as underwear or sleepwear. They have adjustable shoulder straps, a built-in bra shelf to give support and hold breast pads, and have clips which can be easily opened with one hand for discreet nursing. Each side opens independently for nursing, so when one side is open, the other continues to support.

These fab tops are not just eco-friendly, they're also so comfortable and cool, we think they'll become a nursing mum’s summer essential that is worn daily.

The tops are available in UK 10/12, 14/16 18/20 in black or white. They are made of 95% bamboo and 5% elastane/lycra.

Available from a number of our retailers for approximately £20, depending on outlet. Click here to see our retailers.

This is what mums who have tried to the top have to say about it:

“I bought this in black and for the established breastfeeding lady this is beautiful. I am about to get it in white.”

"These vests are great for wearing to bed, lovely and soft and perfect for night feeding.”

"Fab top, comfy and soft on delicate/sore bits. I would definitely recommend this top."

"This is really handy for nursing mums so you can feed easily and discreetly when out and about."

“The material is so lovely that I'm wearing them to sleep and just love them! They also offer enough support for a 32F bust to wear lounging around the house. I'm sure I will live in these for the first few weeks when the baby arrives in November."

So stock up now! Summer is on its way.