Launch of our dainty new 451 nursing bra

It’s been a busy year at Emma-Jane Maternity as we continue to introduce new lines to our award winning product range.  Our latest new arrival is the 451 nursing bra, a smooth bra with dainty spots, available in either black or white.

Priced at £25.00, it's available in sizes UK32-38 B/C D/DD E/F.

As with all Emma-Jane bras, the 451 gives a smooth and comfortable fit.  For extra support each cup is made with two layers of fabric, and is lined with organic pure cotton for added luxury.

Each cup opens individually so when one cup is open the other continues to give support.  The four back eyes allow adjustment as a woman’s body changes shape post pregnancy, and the bra extender 586 can also be used to increase the length of the bra.

Emma-Jane designer Freda Scholey said, “This lovely soft bra is very comforting against the skin, whilst being practical and supportive.  It’s not just our children we want to wrap in cotton wool, sometimes it’s ourselves too, especially in the months after delivery when a women is bonding with her child.  Clothing is an important part of how we feel about ourselves, which is something we really recognise at Emma-Jane when we’re designing and choosing fabrics.”

Emma-Jane Maternity launches pretty new nursing bra

At Emma-Jane Maternity, we understand that while support and comfort are essential when breastfeeding, women still want to feel feminine.  So we've added to our existing range with the launch of the pretty 429 style. 

The 429 bra is black with delicate white lace flowers over the cups, which are lined with 100% cotton fabric.  It is available in sizes UK 32-38 B-G and retails at £25.00.

Two layers of fabric and straps with restricted stretch provide additional support for larger sizes.

As with all Emma-Jane nursing bras, each cup has a clip that allows for quick and easy access to breastfeeding, and opens up individually, so when one is open, the other continues to give support.  Four rows of back eyes allow the bra to grow as a woman’s shape changes during pregnancy, and it can also be used with bra extenders.

Emma-Jane designer Freda Scholey said, “As we go into the Christmas party season breastfeeding women still want to feel good about what’s under their clothes as well as on top. The 429 style provides practical, sexy femininity.”

Emma-Jane Celebrates 500,000 Sales

We're all celebrating at Emma-Jane after sales of our 428 style nursing bra hit half a million.   One of the most popular products in our range, this pretty, comfortable and supportive bra is multi award winning, having picked up several accolades as well as being widely recommended across online review sites. 

The design gives breastfeeding women support and ensures they feel feminine whilst feeding.  From a practical perspective, the cups are made from 100% cotton, which is soft yet strong, and the undercups are made from two layers of fabric, giving it extra support for ladies requiring larger sizes. 

Additional support and control comes from the restricted stretch in the elastane sides and bra straps.  Clips on the cups give quick and easy access for breastfeeding and each cup opens individually, so one cup can continue to offer support whilst the other allows for feeding. 

Available in sizes UK 32-40 B-J (EU 70-90 B-J).

Calling all retailers! Help us celebrate our 25th anniversary and win

In March we will be celebrating our 25th anniversary. That's 25 years of making comfortable, supportive and affordable lingerie for new and expectant mums. Can we get a Woohoo! or at least a big cake with candles?

To celebrate, we’re inviting all of our online stockists to send us a link to the Emma-Jane product page on their website. An independent consultant will view the pages and the stockist who they think most accurately reflects the Emma-Jane ethos of comfort, support and affordability will win a £250 prize to spend with us. That's £250 worth of free Emma-Jane stock for you to sell, with the profits all going to you!

Stockists can simply leave a link to their page in the comments section below or post it onto the wall of our Facebook page by 31 March to be included. Winners will receive exposure on this very blog - and on Facebook and Twitter.

For mums, watch this space because during the month of March we will be giving away 25 - yes 25! - of our new Next Generation nursing bras. Come back on 1 March to find out how to enter. 

Emma-Jane to reveal new range at Kind + Jungend

It's trade show season and at Emma-Jane, we're ready to showcase our four new nursing bra styles starting this week at Kind + Jungend in Cologne.

Like all of our products, the focus of our new items is comfort, support and affordability. Our new range includes:

• Style 361 – one of two new Next Generation seamfree knitted nursing bras, designed for maximum comfort and everyday relaxation at an affordable price point. Available in white, black and skin in  sizes 32 to 38 (fitting cups B – F).

• Style 365 – the second of two Next Generation seamfree knitted nursing bras, with removable foam pads for comfort with excellent fit. Available in white, black and skin in 4 sizes 32 to 38 (fitting cups B – F)

• Style 431 – for larger busts, a beautiful embroidered nursing bra with sizes running from a 32DD – 40K. It includes a choice of three detachable straps – clear, cushioned and stretch – to ensure maximum comfort and support. Available in white.

• Style 442 - a lightly padded t-shirt nursing bra with dainty scalloped edging and embroidered straps, giving a flattering line. Available in black and skin and in 4 sizes 32B - 38F

The new products add to our already extensive maternity wear collection, which includes bras, lingerie, nightwear, swimwear, tops, tights and accessories. Nursery retailers are invited to see the full range at the our stands at:


• Kind + Jungend, Cologne 16th – 19th September

• Baby Show for Trade, Kensington Olympia 10th - 12th October

• Harrogate Nursery Fair, Harrogate International Centre 19th - 20th October

For more information go to http://www.emma-jane.com/ or contact sales@emma-jane.com to place orders.