Launch of our dainty new 451 nursing bra

It’s been a busy year at Emma-Jane Maternity as we continue to introduce new lines to our award winning product range.  Our latest new arrival is the 451 nursing bra, a smooth bra with dainty spots, available in either black or white.

Priced at £25.00, it's available in sizes UK32-38 B/C D/DD E/F.

As with all Emma-Jane bras, the 451 gives a smooth and comfortable fit.  For extra support each cup is made with two layers of fabric, and is lined with organic pure cotton for added luxury.

Each cup opens individually so when one cup is open the other continues to give support.  The four back eyes allow adjustment as a woman’s body changes shape post pregnancy, and the bra extender 586 can also be used to increase the length of the bra.

Emma-Jane designer Freda Scholey said, “This lovely soft bra is very comforting against the skin, whilst being practical and supportive.  It’s not just our children we want to wrap in cotton wool, sometimes it’s ourselves too, especially in the months after delivery when a women is bonding with her child.  Clothing is an important part of how we feel about ourselves, which is something we really recognise at Emma-Jane when we’re designing and choosing fabrics.”

Emma-Jane Maternity launches pretty new nursing bra

At Emma-Jane Maternity, we understand that while support and comfort are essential when breastfeeding, women still want to feel feminine.  So we've added to our existing range with the launch of the pretty 429 style. 

The 429 bra is black with delicate white lace flowers over the cups, which are lined with 100% cotton fabric.  It is available in sizes UK 32-38 B-G and retails at £25.00.

Two layers of fabric and straps with restricted stretch provide additional support for larger sizes.

As with all Emma-Jane nursing bras, each cup has a clip that allows for quick and easy access to breastfeeding, and opens up individually, so when one is open, the other continues to give support.  Four rows of back eyes allow the bra to grow as a woman’s shape changes during pregnancy, and it can also be used with bra extenders.

Emma-Jane designer Freda Scholey said, “As we go into the Christmas party season breastfeeding women still want to feel good about what’s under their clothes as well as on top. The 429 style provides practical, sexy femininity.”

Maternity sleepwear - the perfect Christmas gift for pregnant mums

Being pregnant at Christmas time can be hard work. You have to avoid alcohol, stilton and smoked salmon. If you're in the early stages and suffering from morning sickness, the smell of all that rich Christmas food doesn't make for a jolly time, while cooking with a bump can be exhausting. And even if you're just a guest, sitting at a dinner table in your third trimester can be an uncomfortable experience as there's not much room left for Christmas food with a baby pushing against your stomach.

In fact, come the end of Christmas Day, most pregnant women are very, very ready to crawl into bed with a good book.

Which is why the Emma-Jane maternity PJs make a brilliant gift for a pregnant friend, wife or family member. Available in either a nightdress or PJ top and bottom set, the silky soft yet stretchy black viscose fabric features cream lace detailing for a pretty, feminine finish. The deep v-neck makes it easy to breastfeed once the baby arrives - perfect to wear during pregnancy and afterwards. See the PJ set on the catwalk below.

So if you're looking for a Christmas gift that is almost guaranteed to get used immediately, get these! Or get them for yourself - because if you can't join in the cheese and wine on Christmas night, snuggling into bed wearing something comfortable is the next best thing. You can find them at a number of our retailers - see a full list of them here.

Go to our Facebook page and tell us your tips on how to enjoy a pregnant Christmas - and you could win our maternity pjs!

Are you comfortable?

We regularly browse parenting forums to see what mums are chatting about. And one subject keeps on coming up - how to find a comfortable maternity bra.

We know that when you're pregnant, almost everything feels uncomfortable, whether you're trying to bend over, eat more than three bites of food or go to sleep. With a baby pushing up into your ribs and ever-growing breasts adding to the weight, finding a bra that is comfortable could become something of holy grail search.

Everyone is different and no one bra is going to work for everyone. But we do know that our Emma-Jane maternity bras are designed with your comfort in mind. And they regularly get rave reviews for exactly that: Comfort!

For example read these reviews on our Smooth Maternity Bra (pictured above)

Besides the make of bra, the other critical component is getting yourself measured correctly. You can measure yourself but you might find going to a professional will help. Use our size chart to work out your size.

Remember these tips for maximum comfort:

When fitting a maternity bra, ensure you have room to grow by fastening the bra on the tightest hook and eye setting. As your rib cage expands, you can adjust it to give yourself extra room.

Make sure the straps are wide enough to support you without digging in. They shouldn’t be too stretchy.

Ensure the centre seam lies flat against your breast bone and isn’t riding up too high at the back

Make sure that the cups fit snugly and smoothly covering most of the breast with no overflow at the top

To see our full range of maternity bras, go to http://www.emma-jane.com/