Emma-Jane Maternity launches pretty new nursing bra

At Emma-Jane Maternity, we understand that while support and comfort are essential when breastfeeding, women still want to feel feminine.  So we've added to our existing range with the launch of the pretty 429 style. 

The 429 bra is black with delicate white lace flowers over the cups, which are lined with 100% cotton fabric.  It is available in sizes UK 32-38 B-G and retails at £25.00.

Two layers of fabric and straps with restricted stretch provide additional support for larger sizes.

As with all Emma-Jane nursing bras, each cup has a clip that allows for quick and easy access to breastfeeding, and opens up individually, so when one is open, the other continues to give support.  Four rows of back eyes allow the bra to grow as a woman’s shape changes during pregnancy, and it can also be used with bra extenders.

Emma-Jane designer Freda Scholey said, “As we go into the Christmas party season breastfeeding women still want to feel good about what’s under their clothes as well as on top. The 429 style provides practical, sexy femininity.”

Gold Standard

 We’re celebrating here at Emma-Jane as Practical Parenting and Pregnancy Magazine has awarded Gold to our Next Generation Seamfree bra, style 361.  The bra achieved the Gold standard after real mums tested the nursing bra to ensure quality, comfort and affordability.

This award was won against stiff competition, including garments from international companies such as Bravado! Designs and HOTmilk.

We knew the Next Generation Seamfree bra style 361, had already proved to be a hit with mums, but we’re delighted to have the Practical Parenting mums’ seal of approval.  

“The comments we’ve been receiving about this bra confirm that pregnant and nursing mothers put comfort first.  And in tough economic times, a bra that delivers comfort along with good value is going to be a winner,” says Emma-Jane designer Freda Scholey. 

The Next Generation Seamfree bras deliver value in three ways:  excellent value, versatility - the fact that it can be used as a maternity and nursing bra, and stretch cups which adjust during the day as the breasts change shape.

The Next Generation bras are available in a choice of colours - white, black or skin - and in four sizes to fit sizes 32 – 38 B-F. Available from Emma-Jane retailers. Go to www.emma-jane.com  for more details.