Emma-Jane Celebrates 500,000 Sales

We're all celebrating at Emma-Jane after sales of our 428 style nursing bra hit half a million.   One of the most popular products in our range, this pretty, comfortable and supportive bra is multi award winning, having picked up several accolades as well as being widely recommended across online review sites. 

The design gives breastfeeding women support and ensures they feel feminine whilst feeding.  From a practical perspective, the cups are made from 100% cotton, which is soft yet strong, and the undercups are made from two layers of fabric, giving it extra support for ladies requiring larger sizes. 

Additional support and control comes from the restricted stretch in the elastane sides and bra straps.  Clips on the cups give quick and easy access for breastfeeding and each cup opens individually, so one cup can continue to offer support whilst the other allows for feeding. 

Available in sizes UK 32-40 B-J (EU 70-90 B-J).

We Need Your Votes

The parenting award season has kicked off. Over the last few months we’ve been busy submitting entries, and have just found out that we’ve been shortlisted in the Loved By Parents Awards in the Best Maternity Product for the 826 nursing bra and Best Product for Breastfeeding – yay!

 

Awards are really important to us; it means we’re getting it right and providing real mums with underwear they find comfortable, practical and affordable during a really special time in their lives.

To win we need your votes – simply log onto www.lovedbyparents.com and register your vote for us.

Remember, we’re up for an award in two different categories – Best Maternity Product and Best Product for Breastfeeding.  So if you've got a couple of minutes, and instead of flicking Facebook, if you could have a quick look at the awards and vote for us - that would be great! Thanks so much, we really appreciate it.

PS You need to vote for a minimum of five winners (hopefully we'll get two of your votes) but other people we really like are Lights Out Blinds, Morrck, Traveltotsuk and Onefineday.

Awards Keep Coming...

We are delighted that the lovely ladies have been reviewing our products and have awarded our Tankini a bronze award.

As all pregnant ladies know, getting a quality swimming costume that makes you feel good, that suits you and will last is not always the easiest so we're delighted to have been recognised for helping women feel good in their Emma-Jane Tankinis!

The testers had this to say:

"Smart looking tankini, nice colour, feels good quality. Lovely style, the top is nice and long...Very comfortable to wear and doesn't ride up...I will defiantly continue to wear this; even now after I've had my baby I think it's still suitable..." Jenny Yaxley – Sophie & Ray 2 years and 4 Weeks 

 While Angelina Newman – Mum to be awarded The Emma Jane Tankini 4.5/5 and said; "Looked lovely and loved the colour. Emma Jane is a well-known brand so not surprised was high quality. I really liked the style of the top and the bottoms were a really good fit. It grew with me during my pregnancy and loved wearing it. Very comfortable to wear and enjoyed swimming in my Tankini. Made me feel very smart. Gave me good support on my bust and very comfortable. This also washed really well and has been in the washing machine a few times now. I have really enjoyed wearing this and I would imagine I will still use this after my pregnancy (well until I get my old figure back)"

And Alison Grieves – Mum To Be gave us a 4.2/5 and said; "Arrived well packaged. Looked very appealing and good quality. I really did like the style with a long top and matching bottoms as looked more like a swimming costume during the earlier stage of my pregnancy. The top was really comfortable to wear and did not ride up when in the pool...The whole look was lovely and made me feel attractive and comfortable when at the pool and also on holiday. This is very easy to wash and dries really quickly. I will definitely continue to use this as I do like the style. The quality is excellent and I have already recommended...."

Thank you ladies!  Very much appreciated!

Emma-Jane Scoops Second Industry Gold Award

We are delighted, double-gold award winners, having scooped Gold in this month’s Mother & Baby awards - just a month after Pregnancy and Birth magazine also awarded us the top spot.

Emma-Jane's Next Generation Nursing Bra is the best product for breastfeeding according to mums who awarded it gold in this year’s Mother & Baby magazine awards. The gongs are completely independently tested and rated by mums who provide feedback to decide which brand deserves gold, silver or bronze awards.

John White, our sales director, said: “We are utterly delighted to have taken the top spot in the breastfeeding category.  All of the feedback we’ve received from mums about our Next Generation nursing bras confirms they are exceptionally comfortable during both pregnancy and breastfeeding.  And in tough economic times, a bra that delivers great comfort along with good value is going to be a winner.”

The Next Generation seamfree bras deliver value in three ways: the low price; the fact that it can be used as a maternity and a nursing bra; and with the single cup size that fits from B to F as breasts change mums don’t need to spend a fortune on different size bras.

The Next Generation bras are available in a choice of white, black or skin colours and come in four sizes to fit sizes 32–38 B-F. Style 361 has a recommended retail price of just £10, while style 365 which offers removable foam pads for comfort with excellent fit retails at £16. Both styles are available from Emma-Jane retailers. Go to www.emma-jane.com for more details.

Gold Standard

 We’re celebrating here at Emma-Jane as Practical Parenting and Pregnancy Magazine has awarded Gold to our Next Generation Seamfree bra, style 361.  The bra achieved the Gold standard after real mums tested the nursing bra to ensure quality, comfort and affordability.

This award was won against stiff competition, including garments from international companies such as Bravado! Designs and HOTmilk.

We knew the Next Generation Seamfree bra style 361, had already proved to be a hit with mums, but we’re delighted to have the Practical Parenting mums’ seal of approval.  

“The comments we’ve been receiving about this bra confirm that pregnant and nursing mothers put comfort first.  And in tough economic times, a bra that delivers comfort along with good value is going to be a winner,” says Emma-Jane designer Freda Scholey. 

The Next Generation Seamfree bras deliver value in three ways:  excellent value, versatility - the fact that it can be used as a maternity and nursing bra, and stretch cups which adjust during the day as the breasts change shape.

The Next Generation bras are available in a choice of colours - white, black or skin - and in four sizes to fit sizes 32 – 38 B-F. Available from Emma-Jane retailers. Go to www.emma-jane.com  for more details.

Emma-Jane Makes Award Shortlist!

We are delighted to be shortlisted in Practical Parenting’s Awards 2011 for the Best Feeding Bra.  The Emma-Jane Seamfree nursing bra made the finals thanks to hitting the mark for comfort and cost!  It retails at only £10 and stretches to fit cup sizes b – f which means mums to be can buy a bra, confident in the knowledge it will grow with them. Practical Parenting Awards