Emma-Jane Maternity launches pretty new nursing bra

At Emma-Jane Maternity, we understand that while support and comfort are essential when breastfeeding, women still want to feel feminine.  So we've added to our existing range with the launch of the pretty 429 style. 

The 429 bra is black with delicate white lace flowers over the cups, which are lined with 100% cotton fabric.  It is available in sizes UK 32-38 B-G and retails at £25.00.

Two layers of fabric and straps with restricted stretch provide additional support for larger sizes.

As with all Emma-Jane nursing bras, each cup has a clip that allows for quick and easy access to breastfeeding, and opens up individually, so when one is open, the other continues to give support.  Four rows of back eyes allow the bra to grow as a woman’s shape changes during pregnancy, and it can also be used with bra extenders.

Emma-Jane designer Freda Scholey said, “As we go into the Christmas party season breastfeeding women still want to feel good about what’s under their clothes as well as on top. The 429 style provides practical, sexy femininity.”

Emma-Jane Celebrates 500,000 Sales

We're all celebrating at Emma-Jane after sales of our 428 style nursing bra hit half a million.   One of the most popular products in our range, this pretty, comfortable and supportive bra is multi award winning, having picked up several accolades as well as being widely recommended across online review sites. 

The design gives breastfeeding women support and ensures they feel feminine whilst feeding.  From a practical perspective, the cups are made from 100% cotton, which is soft yet strong, and the undercups are made from two layers of fabric, giving it extra support for ladies requiring larger sizes. 

Additional support and control comes from the restricted stretch in the elastane sides and bra straps.  Clips on the cups give quick and easy access for breastfeeding and each cup opens individually, so one cup can continue to offer support whilst the other allows for feeding. 

Available in sizes UK 32-40 B-J (EU 70-90 B-J).

We Need Your Votes

The parenting award season has kicked off. Over the last few months we’ve been busy submitting entries, and have just found out that we’ve been shortlisted in the Loved By Parents Awards in the Best Maternity Product for the 826 nursing bra and Best Product for Breastfeeding – yay!

 

Awards are really important to us; it means we’re getting it right and providing real mums with underwear they find comfortable, practical and affordable during a really special time in their lives.

To win we need your votes – simply log onto www.lovedbyparents.com and register your vote for us.

Remember, we’re up for an award in two different categories – Best Maternity Product and Best Product for Breastfeeding.  So if you've got a couple of minutes, and instead of flicking Facebook, if you could have a quick look at the awards and vote for us - that would be great! Thanks so much, we really appreciate it.

PS You need to vote for a minimum of five winners (hopefully we'll get two of your votes) but other people we really like are Lights Out Blinds, Morrck, Traveltotsuk and Onefineday.