Tuesday 25 June 2013

The Benefits of Breastfeeding



Money Can’t Buy You Love – The Benefits of Breastfeeding


With over 25 years’ experience of making maternity and nursing bras that deliver in the comfort factor every time we asked some of our Emma-Jane mums from our group of Testers  what they felt were the benefits of breastfeeding.


Marine, mum of two including a 6 month old, said she loved the feeling of closeness with her baby and the extra special bond that she shared with him.  Marine was happy to fit in around the needs of her baby and liked working to his “rhythms” feeding him when he wanted. 


The mums we spoke to realised that physical contact is not only important to newborns, helping  them feel more secure, warm, and comforted but the mums themselves benefited  from this closeness and quiet time too.   



 Angela , mum of 3 and Karen mum of 2 year old Mia, and 8 year old Hannah were among the mums who said that they enjoyed the freedom of breastfeeding.  They could go out all day, if they wanted without worry.  No need to sterilize bottles, buy, measure and mix formula or think about warming the formula, or even having enough formula .  And there are no bottles to warm in the middle of the night! Breast milk is on tap and always at the right temperature for babies.


Less time spent winding, was a bit of a breastfeeding bonus! For most babies, breast milk is easier to digest than formula.  


The health benefits breast feeding brings were very important to our Emma-Jane mums.   The cells, hormones and antibodies in breast milk protect babies from illness. Our mums felt that breastfeeding was protecting their baby and giving him the best possible start in life. 




And…breastfeeding is also better for the environment. There is less rubbish and plastic waste compared to that produced by formula cans and bottle supplies.


Interestingly no one mentioned the expense of bottles and formula compared to the  cost savings of breastfeeding.  Our mums rated feeling close to their babies followed by the  flexibility that breastfeeding offers over the fact that breastfeeding is free.

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