Monday, 18 July 2011

MadeForMums Give Emma-JaneThumbs Up

MadeForMums is the UK’s biggest professional review site for baby products, with hundreds of professionally written, independent reviews.  We are delighted that three of our products have featured and each received a whopping 4.5 stars out of 5!

We know it’s important to mums to read product reviews before buying so to know we’re getting it right for mums-to-be and new mums is great. 

Here’s what they said:

Every pregnant woman or breastfeeding mum needs a wardrobe staple when it comes to underwear and the Emma Jane Next Generation Seamfree nursing bra might just be the one.

True to form, Emma Jane has designed a price-conscious garment that rolls comfort, support and value into one, making it a real contender to more expensive seamfree bras on the market.

As soon as I started wearing the Emma Jane Maternity Support Belt I had instant relief. Both my back and pelvis felt like they had less strain on them and the horrible wobbly feeling I’d had for weeks disappeared.

One of my biggest problems was that my pelvic pain meant I couldn’t walk as far - the Emma Jane Maternity Support Belt means I can walk more than 100 yards without pain! It works for any shape, you just buy the size you were before you got pregnant and I used the same one right until the end of my pregnancy.

Nursing bra 428 – 4.5 stars
The Emma Jane Nursing Bra 428 is a brilliant basic for breastfeeding mothers. Not only is it incredibly easy to release and do up the cups, it offers fantastic support and is ultra-comfy to boot.

I found the Emma Jane Nursing Bra invaluable when breastfeeding my baby son Elliot. I bought one in black and one in white, and used them constantly. Of all the bras I tried during a department store fitting, it offered the firmest support, and was easily the best fit.

Thursday, 14 July 2011

Our new retro maternity swimsuit!

Taking your bump somewhere nice this summer? Be sure to grab one of our new retro inspired limited edition maternity swimsuits (style 955).

Available in four great colours – navy, black, pink and red – all with white polka dots, the swimsuit has ruched sides to allow for changes during pregnancy. It also has removable foam pads, a bra shelf for comfort and support and a cotton gusset.

It comes in sizes UK 10/12 and 14/16. They're available now from Envie4U for £26.99 or go to to find a list of stockists. 

Thursday, 7 July 2011

Breastfeeding twins - when it doesn't go according to plan

It's Twins & Multiples week this week. Yesterday we heard from Harriet who successfully managed to breastfeed her twins. And she gave us some great tips.

Today we hear from Jenny Rudd - you can read her blog here -a mum who tried to breastfeed her twins - but didn't find it quite as easy. Not surprising, giving the challenges she faced. But we wanted to share her story so that any other mums of twins who may have tried to breastfeed and not managed, can take heart from her positive point of view.

Thanks for sharing your story Jenny.


I always knew it was going to be a bit of a mission breastfeeding twins but I was keen to do it.  Like many, mine were born prematurely (5 weeks) and I wanted to give them the best start possible.  I had struggled to breastfeed my son two years earlier and gave up after 10 days when he coughed up the blood he had ingested from my shredded nipples.

Both twins were fitted with feeding tubes and taken to the Special Care Baby Unit when they were born.  There was no panic, it was just routine for premature babies.  Twin2 was in an incubator for the first night but I could take them out and cuddle them and feed them as much as I liked after that. 

I checked out of hospital a few hours after their birth and moved into one of the bedrooms in the Special Care Unit.  My husband was at home looking after our son so I felt like I had the best chance possible to get to grips with breastfeeding.  The special care unit was set up in the most supportive fashion possible.  Lazy Boy chairs were everywhere and I had a nurse assigned to me 24 hours a day.

The twins went on a 4 hourly feeding schedule within a day or two.  I became merely an appendage to my boobs.  If the twins weren't draining them of milk, they were being sucked dry by the ker-thump of the industrial sized breast pump.  The twins were only really capable of feeding for 20 minutes or so when they were first born.  They would then be topped them up through the feeding tube with either my own expressed milk or formula.  After this, I would then pump for a further 15 minutes for each breast to stimulate production at the advice of the nurses.

Even with the unbelievable help in hospital, complete quiet and calm atmosphere and access to a wide range of breastfeeding pillows, nipple shields and comfy chairs, I struggled again with breast feeding.  My right arm is paralysed which didn't help the process.  I worried about my boobs flopping around in public while my left arm scrabbled to preserve the last scraps of modesty which remain after childbirth.

The girls stayed in hospital for ten days.  The first feed when I got home was a disaster.  My son was keen to climb up and cuddle the babies and I found it hard to deal with the three of them while my good arm was taken up with nursing.  I was struggling to bond with the babies.  I decided to change to formula.  As you would expect, I was confronted with lots of well meaning but damaging tut-tutting and raised eyebrows.  I was concerned that the babies were too tiny and premature to be fed formula but my ability to cope with them and my son improved greatly once I started to bottle feed them.  The first year or so of babies is often about just battling through.

I would have loved to breastfeed for longer but I felt that, looking at the whole picture for our family, bottle feeding was best.  I love looking at women blithely carrying on about their day with a child plugged in.  I love seeing the effortlessness of their feeding endeavours.  I'm not particularly anti or pro anything when it comes to raising babies.  There are two options for feeding - bottle or breast, but there are infinite combinations of baby and child rearing techniques, of which, feeding is just one aspect.  Whatever you do, as long as you do it with love, that's the best course of action.

My twins are 2 and a half and my son is 4 and a half now.  I would say it probably took my husband and I until the girls were about 20 months old to properly bond with them.  It was just such a battle to get through each day for a long time, I barely had the mental or emotional space for anything other than the routine of child care.  Cheesy though it may sound though, I hug myself with glee these days when I look at my three screaming and shreaking round the garden, robust and healthy and happy.

If you'd like to read more about the reality of screaming and shreaking, have a look at my blog


At Emma-Jane we're all about comfort and support - whether that's with our nursing bras or just being able to share breastfeeding tales amongst new mums. So if you have a story you'd like to share with us, please leave us a comment below.

Wednesday, 6 July 2011

How to breastfeed twins

This week it's Twins & Multiples week.  Now getting to grips with breastfeeding one baby can be tough. But what about when you have to feed two? Harriet from Is There a Plan B blog has written a guest post for us on how she fed her twins - with some really useful tips. 

Take heart, mums of multiples, it is possible!
How to breastfeed twins - by Harriet

You will need: A sofa.  A twin feeding cushion.  Two babies.

Pick up babies.  With practice this can be both at the same time.  Place one baby at one end of the sofa and the other at the other end.  Strap on twins feeding cushion (google it to find one).  Lower self heavily to sofa, avoiding babies and trying to ignore the fact that you look like a hippo in a tutu (think Disney's Fantasia). 
Reach left hand out to left baby and roll baby up arm onto cushion.  Remove clothing from both breasts. Latch left baby on and feed.  Repeat on right.  Drink pint of water.  Eat cereal bar.  Repeat as necessary.

How to breastfeed twins in tandem and in public while retaining your dignity.
Can't be done. Sorry.  One at a time when you're out and about I'm afraid.  And take extra breast pads, because you'll leak.  Sorry, but there it is.

How to embarrass the unembarrassable.
Double breast pump.  Say no more.

How to save money, avoid washing up and eat lots (and lots) of guilt-free cake, while convincing everyone else you're a fantastically good person.
Breastfeed twins.  Because it can, honestly, be done.  It isn't impossible, it isn't exhausting (or no more so than having new born twins is anyway) and it is one of the things that I am most proud of having done, not least because the midwives (no really) told me I couldn't.  I had two advantages - I'd breastfed my first, so I knew I was physically capable of feeding a baby, and I had (and still have) a husband who was prepared to get up in the night to help me do it. 

I'm not saying either is essential, but they both made a real difference, as did the community midwife who was herself a mum of twins and who sat with me and gave me the confidence that I wasn't going to drop them, that I could latch them both on, and that once they were latched on I could let go, and have both hands free for the remote, the phone or the inevitable cereal bar (I'm sort of joking about the cake, but when you are on medical advice to eat an extra 1000 calories a day, you'll eat anything. I never thought I could get bored of eating, but actually that was one of the few downsides of the whole thing).

If asked, which I have been, how I did it, the answer is simple:  I had a twin feeding cushion (stupidly expensive for what is essentially a bit of foam, but totally essential) and I really wanted to do it. Now I realise that there are lots of people who either don't want to, or can't for all sorts of valid reasons, breastfeed one baby, let alone twins, and that is obviously their choice, and I have no axe to grind with them. But if you do have twins and you do want to feed them yourself, please, please, please, don't let the fact that they are twins stop you. There are lots of other factors that might, but that honestly isn't one of them.  I fed my girls exclusively for six months and then combined it with solids for a further six weeks or so, and then stopped because I wanted to go to a wedding and they weren't invited.

I have no idea what, if any, difference it has made to them, and clearly I'd still be the harassed mother I am today, with them at 2 1/2, their big sister at 4, and their new baby brother now five weeks old (it'll come as no surprise that I'm feeding him too) whether I had fed them myself or not, but I am, nonetheless, so incredibly glad and proud that I did.

Great job Harriet! Thanks for sharing that super positive experience and those useful tips. Let us know if you've managed to breastfeed twins or multiples. We'd love to hear how you did it. And if you're in the market for nursing bras, head on over to to see our range.