Wednesday, 30 November 2011

Emma-Jane Scoops Second Industry Gold Award

We are delighted, double-gold award winners, having scooped Gold in this month’s Mother & Baby awards - just a month after Pregnancy and Birth magazine also awarded us the top spot.

Emma-Jane's Next Generation Nursing Bra is the best product for breastfeeding according to mums who awarded it gold in this year’s Mother & Baby magazine awards. The gongs are completely independently tested and rated by mums who provide feedback to decide which brand deserves gold, silver or bronze awards.

John White, our sales director, said: “We are utterly delighted to have taken the top spot in the breastfeeding category.  All of the feedback we’ve received from mums about our Next Generation nursing bras confirms they are exceptionally comfortable during both pregnancy and breastfeeding.  And in tough economic times, a bra that delivers great comfort along with good value is going to be a winner.”

The Next Generation seamfree bras deliver value in three ways: the low price; the fact that it can be used as a maternity and a nursing bra; and with the single cup size that fits from B to F as breasts change mums don’t need to spend a fortune on different size bras.

The Next Generation bras are available in a choice of white, black or skin colours and come in four sizes to fit sizes 32–38 B-F. Style 361 has a recommended retail price of just £10, while style 365 which offers removable foam pads for comfort with excellent fit retails at £16. Both styles are available from Emma-Jane retailers. Go to for more details.

Tuesday, 15 November 2011

Tight-tastic Fun Blogger Giveaway.

We’re enjoying a relatively mild spell of weather for mid-November, but let’s be honest ladies – it’s hardly tropical – and certainly no weather for bare legs (the corned beef look doesn’t do anyone any favours). 

Don’t worry – we’re here to ensure you can take your summer maternity wardrobe right through autumn and winter with a range of fab maternity tights, designed to keep you supported, comfortable and warm!  They won’t break the bank, will update your look and means you don’t have to fork out lots of money on clothes that you’re only going to wear for a limited time.

Just for a bit of fun, we’d love to hear maternity clothing stories.  Favourites, big mistakes, clothing mishaps, anything you lived in, anything you couldn’t wait to see the back of, ceremonial throw-outs, keep-me’s, shopping trips, best buys, worst buys...whatever, we’d love to hear them all.
If you're a blogger, please write a blog post about maternity clothes or underwear  and send it to us by 30 November (send all entries to We will host a blog carnival on this blog featuring all the posts. Whatever you like - as long as it is about maternity clothes.

And if you would like to run a fun competition on your blog to protect the nation from the sight of corned beef legs and need a prize or are pregnant yourself and would like a sample to review, we have a limited number of maternity tights we can give away as prizes. Please contact us on the email address given above to make arrangements.

Friday, 11 November 2011

Maternity Tights Perfect for Cold Weather

If you haven’t seen our funky maternity tights already – do go and check them out!

We’ve introduced a fashionable range of coloured and patterned maternity tights, designed to brighten up maternity wardrobes now the colder months are here.

The 60 Denier 558 range is made from supersoft microfibre and is available in black (goes with everything), purple (for the more funky among us), chocolate (the perfect autumn colour – looks great with tan boots), grey (for something a bit different without feeling like you’re too wacky) and mid-blue (bold and brave).

The 60 Denier 551 diamond patterned tights are black and look great teamed with this season’s block colours. 

Our designer Freda Scholey, said: “Our maternity tights are designed to grow with you throughout your pregnancy, offering comfort with expanding waistbands and shaped feet and gussets. So mums to be look smart and feel great. They’re also a great way to save money by taking summer maternity dresses through to autumn/winter whilst staying comfortable throughout your pregnancy.”