We’re celebrating here at Emma-Jane as Practical Parenting and Pregnancy Magazine has awarded Gold to our Next Generation Seamfree bra, style 361. The bra achieved the Gold standard after real mums tested the nursing bra to ensure quality, comfort and affordability.
This award was won against stiff competition, including garments from international companies such as Bravado! Designs and HOTmilk.
We knew the Next Generation Seamfree bra style 361, had already proved to be a hit with mums, but we’re delighted to have the Practical Parenting mums’ seal of approval.
“The comments we’ve been receiving about this bra confirm that pregnant and nursing mothers put comfort first. And in tough economic times, a bra that delivers comfort along with good value is going to be a winner,” says Emma-Jane designer Freda Scholey.
The Next Generation Seamfree bras deliver value in three ways: excellent value, versatility - the fact that it can be used as a maternity and nursing bra, and stretch cups which adjust during the day as the breasts change shape.