As many of you know (and for those that don’t), we provide simple, classic styles and practical solutions for pregnancy and motherhood and we wanted the website to reflect that offering.
It really serves two functions. Mums and mums-to-be can see the range more clearly and where to buy, while our retail outlets are able to access a secure part of the site and download videos, bra-fitting information and images of the collection.
The site upgrade supports our growing social media activity as frequent bloggers and regularly activity on Twitter and Facebook – we’d love for you to come and have a chat with us on either of these forums.
Earlier this year we celebrated 25 years of manufacturing maternity underwear, during which time the market landscape has changed significantly. The last decade has seen online consumer shopping grow exponentially!
Although how and where people buy their lingerie has changed we have kept our promise of comfort, support and affordability and ensure our award-winning collection is regularly wear-tested by mothers, so we can be sure we get it right time after time and continue to be a must-have of the mother-to-be’s wardrobe.
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