What people are saying about our new Seamfree nursing bras

Our new nursing bra styles are getting some rave reviews. This is what people are saying about styles 361 and 365, our new Next Generation seamfree bras that cost from just £10:

From Babyworld
The Emma Jane 361 nursing bra is a pleasure to wear day and night! It is seamfree and stretchy so very comfortable and discrete under clothing. I love the fact that it allows lower necklines thanks to it's ruched center. The 4 rows of hooks at the back allow adjustement for change in the body size and a bra extender is even available! Each cup individually open but when one is open the rest of the bra stays nicely in place. It is very easy to open,and to refasten,even with one hand,you don't even have to look at them!..great for discrete nursing in public. I can't talk much about support as I have small breast. Overall I found it to be a quality garment at a great price. Reviewed by Olivia

and

Love this bra. Being that the up size covers from B-F it's great to wear straight after birth as milk supply settles as your size can vary hugely during this time! It's not what I'd call super supportive for the larger lady but certainly better than I expected from such a soft cup bra. The ruched center works well and adds nice detail and the knitted underband is very comfortable. Each cup has a clip so can be dropped independantly while still maintainging support on the other side. It's a great bra in my opinion! Reviewed by Rachael

Meanwhile, one of our retailers sent us this customer feedback about the 365:
"I have just fitted new bra 365 for the first time today. Customer's verdict - supremely comfortable and didn't want to take it off."

While one of our Scandinavian customers said this:
"We need more 365s - this has sold very well."

So if you haven't tried our new seamfree bras yet, ask for them! You can find a full list of our retailers online here. To find out more about them, take a closer look here including a video of the new styles on the catwalk.