Gold Standard

 We’re celebrating here at Emma-Jane as Practical Parenting and Pregnancy Magazine has awarded Gold to our Next Generation Seamfree bra, style 361.  The bra achieved the Gold standard after real mums tested the nursing bra to ensure quality, comfort and affordability.

This award was won against stiff competition, including garments from international companies such as Bravado! Designs and HOTmilk.

We knew the Next Generation Seamfree bra style 361, had already proved to be a hit with mums, but we’re delighted to have the Practical Parenting mums’ seal of approval.  

“The comments we’ve been receiving about this bra confirm that pregnant and nursing mothers put comfort first.  And in tough economic times, a bra that delivers comfort along with good value is going to be a winner,” says Emma-Jane designer Freda Scholey. 

The Next Generation Seamfree bras deliver value in three ways:  excellent value, versatility - the fact that it can be used as a maternity and nursing bra, and stretch cups which adjust during the day as the breasts change shape.

The Next Generation bras are available in a choice of colours - white, black or skin - and in four sizes to fit sizes 32 – 38 B-F. Available from Emma-Jane retailers. Go to www.emma-jane.com  for more details.

Celeb Summer Babies – Here’s what they said…

At Emma-Jane we've had a lovely year welcoming lots of new celebrity babies into the world.   Like all mums to be, some of our favourite celebs have positively bloomed and we've enjoyed being able to watch them on their journey into motherhood.  And...there's been lots of discussions over coffee about the various names our clebs have chosen for the offspring - what were your thoughts?

In May this year, Emma Bunton gave birth to her second son Tate.  The former Spice Girl, 35, announced on her Twitter page.: 'Our beautiful son Tate has arrived safe and sound! We are all so happy and excited. Thanks and love to you all. Xx.'

 Mel B finally feels like she’s done it right.  She delivered a healthy baby girl, Madison after laughing so much she didn’t really push – “five big chuckles and she was out.” Madison is a third daughter for the 36-year-old singer and TV presenter, joining her older girls Phoenix, from her marriage to Jimmy Gulzar, and four-year-old Angel, from her relationship with Eddie Murphy.  Completing the family is seven-year-old Giselle, Stephen’s daughter from a former relationship.

Harper Seven makes it a hat trick for the Spice Girls (no surprise there then with Becks as her dad). Possibly the most photographed bump in history, the daughter of Posh and Becks (and heiress to a magnificent wardrobe) was born weighing 7lb 10oz on 10^th July.  The couple already have three boys, Brooklyn, Romeo and Cruz.  The footballer wrote: 'I am so proud and excited to announce the birth of our daughter Harper Seven Beckham. Victoria is doing really well and her brothers are delighted to have a baby sister xx'

Coronation Street actress Kym Marsh gave birth in March after going into premature labour. Her fiance Jamie Lomas, 30, thanked fans on Twitter for their kind messages following the birth, posted: 'Thank you all so much for your lovely messages, she is an absolute belter and is doing really well. Kym, really proud of you. Go on Polly Lomas.

Danielle Lloyd’s son Harry was born 10 weeks early, weighing just 4lb 4oz, after she collapsed with stomach pains. Danielle, who is also mother to one-year-old Archie with footballer fiance Jamie O'Hara, said Harry will develop normally "but it'll take him longer".

Holly Willoughby tweeted her joy after welcoming daughter Belle Baldwin into the world one month early in April. Holly tweeted: 'Thank you for all your support these last few days. Belle Baldwin finally arrived at 5:10pm today weighing 5lbs 2oz. She's amazing. X'

TV presenter Myleene Klass gave birth to her second child in March, a baby girl called Hero Harper Quinn. The former Hear'Say star, 32, and fiance Graham Quinn, 36, welcomed the 6lbs, 2oz arrival who joins the couple's three-year-old daughter Ava Bailey.

And if all those lovely babies wasn’t enough…current pregnant celebs include Beyonce, Emma Willis, Jenni Faulkener, Lilly Allen, Amanda Holden, Una Healey, Jodi Albert and Carla Bruni