ROYAL BRAS

Here at Emma-Jane Maternity we are really excited to rename our entire range of maternity, nursing and sleep bras after royal mums, to celebrate the birth of Kate and William’s son.

As you can imagine we’ve had lots of fun matching our bras to the royal mums!  Picking Kate was an easy one – it had to be one of our next generation bras.  Elizabeth, like her mum before her, is possibly the most loved monarch of all, so it had to be our customer’s favourite bra.  Diana, was much harder.  In the end we decided a sleep bra was the most respectful choice. 

As mum to a future monarch, Kate will face worldwide scrutiny as every snuggle, kiss and public gesture is splashed across the worldwide media.  We understand just how important it is for all mums, and especially royal mums, to feel comfortable and at ease.  All of our lingerie is designed to deliver maximum comfort at a time when mums’ bodies are undergoing lots of changes.  Dressing for comfort on the inside enables all new mums to focus on their precious little ones.

We have been making maternity bras for over 25 years.  New mum Kate heralds the next generation of Royal mums and we could think of no greater mark of respect than to rename our entire bra range after some of the most inspirational and much loved royal mums in history.

Next generation range

The next generation range of Emma-Jane Maternity and Nursing bras will see you through the latter stages of pregnancy and through breastfeeding.  They are designed to grow with your body as your breast size increases.  Ultra-comfortable, easy to wear and affordable, they are the perfect choice for mums and mums to be.

Bra 361 renamed Elizabeth

Emma-Jane’s most loved bra is named after our treasured monarch, Elizabeth II.  Mum to four, grandmother to eight and now a great grandmother, she is not only an inspirational role model for her own family but a nation.  Available in black, skin or white.

Bra 362 renamed Kate

Kate is the embodiment of the ‘next generation’ and it’s only fitting Emma-Jane renames its next generation nursing 362 bra after the mum of the future king/queen.  Add a splash of colour, available in fuchsia and blue.

Bra 365 renamed Zara

The queen’s grand-daughter is a thoroughly modern royal and Emma-Jane is delighted to rename the padded next generation bra after the mum-to-be.   Available in black, skin or white.

Classic Maternity Bra 
Maternity bras prevent milk ducts from becoming blocked and should be worn in the last trimester.  Opt for a maternity bra that has the room to expand as you do, during your pregnancy.

Bra 311 renamed Margaret

The Queen’s sister and mum of two, the classic maternity bra, renamed Margaret provides the perfect support and comfort as your breasts begin to change.

Nursing Bras 
If you are planning to breastfeed, the best time to buy your nursing bras is during your last month of pregnancy. You’ll need a minimum of three bras.  As our grandmothers say: One on, one in the wash, and one in the drawer. With your breasts weighing an extra 750 grams and more than 5cm bigger it’s important to feel comfortable and relaxed through every stage of your pregnancy. 

 

Bra 411 renamed Sophie

This is similar in style to the Margaret bra.  It’s silky soft with moulded cups for a smooth look, it’s a classic style that complements Countess of Wessex, Sophie, mum of two.

Bra 412 renamed Sarah

Named after mum of two daughters, the Sarah bra comes with Supalite, titanium underwires that won’t cause milk-ducts to block.

Bra 428 renamed Mary

The Queen’s grandmother and mother to six, this renamed, award-winning bra is pretty, comfortable and supportive.  It’s been a long-standing favourite that mums keep coming back to.

Bra 429 renamed Alexandra

The Alexandra bra is named after mum of six including George V.  This is a beautiful feminine fit for mums wanting an extra special nursing bra.

Bra 442 renamed Charlotte

Charlotte had ten sons and six daughters!  Among them were George iV and William IV.  She is the first royal mum to have lived at Buckingham Palace which she and the family moved into in 1762. This bra is a great everyday nursing bra – whether you have 1 or 16 children!

Bra 451 renamed Anne

The queen’s only daughter and mum of two, we have renamed the bra that has a dainty spot print, with cups lined in organicpure cotton making for a supersoft feel against sensitive breasts. 

Bra 342 renamed Diana

A seamless bra to help provide a truly comfortable night’s sleep, Emma-Jane named this bra after the mother of William and Harry.

Bra 371 renamed Victoria

Queen Victoria, mum to Edward VII,  had four sons and five daughter and 42 grandchildren.  A true matriarch and revered monarch, the Victoria bra is a modern, practical sports bra style with a wide elastic underbandthat doubles perfectly as a sleep and nursing bra. 

Introducing our new sleep bra

We've just launched our new 342 sleep bra for expectant and nursing mums.

Many new mums and mums- to-be find their fuller breasts need additional support at night and can become uncomfortable, preventing much needed sleep!  The pretty, new 342 sleep bra is designed especially for night time wear with room for breast pads and no metal or plastic fasteners that can dig in.  The ultra-comfy 342 is made from extra soft, seamfree fabric which helps mums snuggle down and get that all important rest.

Our chief designer, Freda Scholey, says of the new bra, "The uncomfortable latter stages of pregnancy and young babies mean most mums feel sleep deprived.  When designing this bra, it was vital to ensure it felt like a second  skin adding support, but not the discomfort of rolling onto a metal hook in the middle of the night.”

The 342 sleep bra is available in black, nude or white in sizes UK 32-38 with just one cup size that fits B-E.  Priced at only £10.00.

Our £10 seamfree bra is a hit!

We have written about the praise our newest nursing bra - style 361 - has had in the past, but it's been getting even more, so we thought we'd share.

We always knew that the price of our seamfree Next Generation bra would be a hit, because at just a tenner, you can get three bras for the price you'd normally pay for one.  But it actually delivers great value in three ways:

• the low price;
• the fact that it can be used as a maternity, nursing and sleep bra;
• and the single cup size that fits from B to F as breasts change so mums don’t need to spend a fortune on different size bras.

But it's not just the value that is making mums love this bra. It's all about how comfortable it is. And let's face it, when you're pregnant or breastfeeding, comfort is a must (as is plenty of chocolate). The reason it's so comfortable is because of the ultra-soft knitted seamfree fit and the soft under-band.

Here are some of the comments the Next Generation bras have been receiving are:

"I'm expecting a baby in a few weeks time and regular bras were starting to get very uncomfortable. I purchased these and they have been excellent. They fit very well and are really comfortable. I will be buying some more!" From Figleaves.com

"I think these are excellent value and incredibly comfortable especially in comparison to the other non-wired maternity bras I have. It is the perfect bra to sleep in if you want some extra support overnight and it is what I put in as soon as I get through the door in the evening. I haven’t had my baby yet and so can’t comment on the ease of breastfeeding but the clip / unclip seems very easy to use. Overall fantastic comfort and value and what can be an uncomfortable and expensive time!" From Figleaves.com

"I’m 6 months pregnant & found this bra really comfortable. Plenty of room to expand, but still supportive. Good value too." From Figleaves.com

"Brilliant that it goes from sizes B to F. Genius!" From a Wear Tester report

"Loved it! Loved it! Loved it!!!! I just wish I'd known about it a year ago. Definitely the best nursing/maternity bra I have ever worn. Definitely recommend it to everyone I know. 10 out of 10." From a Wear Tester report 

"Every pregnant woman or breastfeeding mum needs a wardrobe staple when it comes to underwear and the Emma Jane Next Generation Seamfree nursing bra might just be the one. True to form, Emma Jane has designed a price-conscious garment that rolls comfort, support and value into one, making it a real contender to more expensive seamfree bras on the market."

Leading parenting site Madeformums.com.

“This bra is great value & due to its great shape & fit it's really comfortable. I have been wearing this bra for the last month of my pregnancy both day and night and I'm sure I'll still be using it for the next 6 months for feeding.” Babyworld review

“The Emma Jane 361 nursing bra is a pleasure to wear day and night! It is seamfree and stretchy so very comfortable and discrete under clothing. Overall I found it to be a quality garment at a great price.” Babyworld review

Love this bra. Being that the cup size covers from B-F it's great to wear straight after birth as milk supply settles as your size can vary hugely during this time! The ruched center works well and adds nice detail and the knitted underband is very comfortable. It's a great bra in my opinion!” Babyworld review

The Next Generation bras are available in a choice of white, black or skin colours and come in four sizes to fit sizes 32–38 B-F. Style 361 has a recommended retail price of just £10, while style 365 which offers removable foam pads for comfort with excellent fit retails at £16. Both styles are available from Emma-Jane retailers. Go to www.emma-jane.com for more details.