Woohoo! Our soft nursing bra has got an award

There are some things in life that just need to be kept simple. No fuss or fanciness. Just soft, comfortable and simple. And that's exactly what our soft nursing bra (style 411) is. Recently it was reviewed by mums for BizzieBaby and it was given a Silver Award, scoring 5/5, 4.8/5 and 4/5 respectively.

This is it (teamed up with our 512 briefs):

You can read the full reviews here  but we've pulled out some of the highlights:

"It is so comfortable to wear, in fact I am still wearing it and am no longer breast feeding! This really helps make breast feeding easier, it is easy to use and very comfortable. Overall, an invaluable product that is excellent for feeding!"

"I liked the style and found it really comfortable to wear, it’s also very easy to open and it doesn’t get in the way when getting baby into position. This makes it easier to be discreet when feeding in public."  

"A good fitting quality bra made of lovely material.  Fits well and looks like like your normal lingerie.  The fastenings make it very easy to feed baby and very comfortable to wear. Certainly made breast feeding easy and just so comfy to wear.  Good value for money and will probably still wear after I have stopped feeding for a while.  When you find a good quality product like this you keep going back for more." 

What we found most interesting, is that all three reviewers said that they liked it so much, that they would continue to wear it once they'd stopped breastfeeding. We think that happens often with our products. They become that item in your wardrobe that you turn to day after day because you know it will fit and be comfortable. Those fancier, racier, more pricey items stay tucked in the draw for that special occasion, but it's your Emma-Janes you turn to daily. Like an old friend. We love that.

So tell us, do you still wear your nursing bras now that you're no longer breastfeeding?