Is it possible to be in love with a bra?

Firstly, happy new year! The Emma-Jane team wishes you a 2011 filled with love and happiness (not to mention as much sleep as possible for new mums). Speaking of love and happiness, you might want to give our new Next Generation seamfree bras a try as they seem to be making hearts flutter.

Leading parenting website MadeforMums had this to say about our new style 361 bra: "Every pregnant woman or breastfeeding mum needs a wardrobe staple when it comes to underwear and the Emma Jane Next Generation Seamfree nursing bra might just be the one."

It goes on to say: "The Next Generation Seamfree nursing bra (Style 361) is a new release from UK maternity and nursing lingerie specialists Emma Jane and is the company’s first seamfree product. True to form, Emma Jane has designed a price-conscious garment that rolls comfort, support and value into one, making it a real contender to more expensive seamfree bras on the market."
You can read the full review (which saw our bra being awarded 4.5 out of 5 stars) here.

We also regularly send out product samples to pregnant and nursing mums, asking them to try them out and give us their feedback so that we know what needs to improve and what works. One of our recent testers had this to say about style 365 (like the 361, but with removable pads):

"Brilliant that it goes from sizes B to F. Genius!"

When asked whether it was comfortable, the reviewer said:
"Very. Loved it! Loved the foam pads. Loved the design. Loved the seamfree look. Loved everything!"

When asked whether she'd buy this bra, she said:
"Loved it! Loved it! Loved it!!!! I just wish I'd known about it a year ago. Definitely the best nursing/maternity bra I have ever worn. Definitely recommend it to everyone I know. 10 out of 10."

So if you haven't tried it yet, get to one of our retailers and have a go. You never know, you might just fall in love too.

If you've tried our new seamfree bras, leave us your feedback below! And don't forget to join us on Facebook.