The £10 nursing bra that feels a million dollars

Here they are....drumroll please...our brand spanking new Next Generation seamfree nursing bras! 

Designed with comfort in mind, these ultra-soft knitted seamfree bras have a brilliant fit and a soft under-band that provides comfortable support. Available in two styles (361 and 365), our Next Generation bras come with clips for quick and easy feeding, and four back eyes to fit a nursing mum’s ever-changing shape.

As our guest blogger Emily explained in our previous post, when nursing a baby, comfort is key. But we also know that many mums can’t afford or aren’t willing to spend vast sums on new bras every time their breast size changes. Our new range of Seamfree bras help mums to be comfortable all day while being genuinely affordable.

The Next Generation bras are available in a choice of white, black or skin colours and come in four sizes to fit sizes 32B – 38F. Style 361 has a recommended retail price of just £10, while style 365 which offers removable foam pads for comfort with excellent fit retails at £16. Both styles will be available from Emma-Jane retailers from November 2010.